Human Ability

History

Main Activities

Toward the Future

Preventing Accidents through Traffic Safety Awareness Activities that Focus on People

Honda believes that its awareness raising activities need to enhance human ability, such as driving skills to psychological and mental aspects, cognition, judgement, and compassion and manners towards others, for all people involved in traffic society.
Honda will build upon its existing principles of “safety handed down from person to person” and “participatory experiential education” to evolve into awareness-building optimized to individual awareness, experience levels and physical capabilities.

History

Honda’s safety driving education for riders and drivers started in Japan, and in the 1970s, when it was estimated that many accidents were occurring among young people, safety education programs for junior and senior high school students were developed, followed by family motorcycle classes and safety education programs for the elderly. Overseas activities also began to be developed around the same time, starting with Brazil.

Main Activities

In order to reach its 2030 milestone, Honda believes that expanding opportunities to support all participants in the traffic society through high quality programs is vital for its awareness activities. As of March 2023, Honda is conducting safety driving education activities in 43 countries and regions around the world including Japan, training of instructors and conducting awareness programs at traffic education centers and dealerships in each region.

Countries/regions where Honda conducts road safety and driving education

Toward the Future

Honda is also advancing initiatives that allow everyone to deepen their learning, regardless of time or place, by utilizing ICT tools such as smartphones.