Honda’s Passion
for Motorsports
Challenging the pinnacle of world-class racing
“I pledge with you all to strive with all my soul and ingenuity to enter and win the TT Race.”
In March 1954, Soichiro Honda announced his intention to enter the Isle of Man TT Races, a world championship motorcycle road race. This was only 7 years after the company launched its first product, the A-Type auxiliary bicycle engine. Although Honda had already expanded its motorcycle product line with the Dream, Benly, and Juno, it was considered reckless for the company to suddenly take on the world’s most prestigious race. However, Honda had a culture of taking on seemingly impossible challenges from its earliest days.
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