Human Ability
Preventing Accidents through Traffic Safety Awareness Activities that Focus on People
The cornerstone of traffic safety is “human.” Since the establishment of the Traffic Safety Promotion Operations in 1970, Honda has been actively involved in traffic safety awareness activities targeting not only riders and drivers but also everyone sharing the road, from children to the elderly.
These activities are based on the principles of “passing safety education from person to person” and “providing participatory hands-on education.” They are designed to improve human abilities, not only in driving skills and cognitive judgment ability but also in aspects such as empathy and consideration for others.
History
Honda’s safety driving education for riders and drivers started in Japan, and in the 1970s, when it was estimated that many accidents were occurring among young people, safety education programs for junior and senior high school students were developed, followed by family motorcycle classes and safety education programs for the elderly. Overseas activities also began to be developed around the same time, starting with Brazil.
Main Activities
In order to reach its 2030 milestone, Honda believes that expanding opportunities to support all participants in the traffic society through high quality programs is vital for its awareness activities.
As of March 2026, Honda actively provides instructor training, corporate training at its Traffic Education Centers, and schools for individuals in 43 countries and regions worldwide, including Japan. Additionally, Honda collaborates with local businesses, schools, and Honda dealerships to provide traffic safety education programs tailored to all age groups, from children to the elderly. In the fiscal year ended March 2026, approximately 4.6 million people attended our educational programs.
Moving forward, in addition to in-person awareness activities, Honda will use technologies such as digital tools and generative AI to evolve toward “safety education customized for each individual” that is tailored to each person’s awareness, abilities, experience level, and physical capabilities.
Countries and regions engaged in traffic safety activities
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BrazilAiming for a Safer and More Harmonious Traffic Environment
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China“Cool范儿骑士” (Cool Smart Riders): Aiming to Develop Cool and Safe Riders
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ThailandPioneering Traffic Safety Education in Southeast Asia Along with Thailand for 33 Years
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U.S.A.Supporting Safety Driving for Young Drivers
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VietnamFocusing on Traffic Safety Education for Children
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TurkeyAiming to Expand Safety Awareness Among the Turkish People
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Indonesia“One Heart” Connecting Safety Awareness
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JapanTraffic Safety Education by the World Leaders in Traffic Safety
Toward the Future
Honda is also advancing initiatives that allow everyone to deepen their learning, regardless of time or place, by utilizing ICT tools such as smartphones.
