HONDA The Power of Dreams

Strengthening Delivery Rider Awareness Activities

• As the number of motorcyclists increases with the rapid expansion of delivery demand, Honda is strengthening safety awareness activities for riders in collaboration with companies and local communities.
  As part of this effort, Honda supervised the production of interactive video learning materials for delivery riders of Uber, a company operating mobility and delivery service on a global scale. The materials have been distributed in 21 countries worldwide and have been viewed by more than half a million delivery riders.
  In Japan, Honda also promoted greater safety awareness among delivery riders through webinars led by an instructor from Honda Traffic Education Centers.
  Furthermore, in São Paulo, Brazil, Honda provides safety training programs for delivery riders tailored to local realities in collaboration with a major delivery service company and a nonprofit traffic safety organization. In Dubai, UAE, the Honda Africa and the Middle East Representative office (HAMER), Honda’s regional base overseeing Africa and the Middle East, works with the Roads and Transport Authority to implement similar programs.
  Going forward, Honda will continue to strengthen safety awareness activities in the delivery sector through initiatives tailored to the challenges in each country and region.

• • 

U.S.A.
Honda Driver Coaching

• In the United States, the Honda Driver Coaching app is offered free of charge to help people learn safe driving.
  This app targets beginners such as those who recently obtained their driver’s licenses. It analyzes driver inputs—such as steering, braking and acceleration—in real time and offers advice tailored to each user’s driving situation to help develop safe driving skills.
  In July 2026, the app was updated to enable use with only a smartphone, regardless of vehicle make, making the service accessible to a broader range of users.

• • 

Thailand
MOU Signing Ceremony for “Hazard Recognition Program”

• In Thailand, Thai Honda Manufacturing Co., Ltd. (“Thai Honda ”) and the Department of Land Transport (DLT) under the Ministry of Transport (MOT) of Thailand signed a Memorandum of Understanding (MOU) for the development of a Hazard Recognition Program to prevent traffic accidents.
  Thai Honda is a manufacturer and sales company of motorcycles and power products in Thailand and has accumulated knowledge on traffic accident prevention over the past 30 years. Thai Honda aims to significantly reduce the number of traffic accidents and fatalities by applying this knowledge to raise awareness and educate prospective driver’s license holders and young people in the country, in cooperation with the DLT.
  In January 2024, the Hazard Recognition Program was formally incorporated into the driver licensing process in Thailand. Honda has also expanded the scope of its safety education beyond driver’s license holders to include educational institutions, companies, and other organizations, helping to raise awareness of road safety and reduce traffic accidents.

• •