Honda Sustainability Report 2022Honda Sustainability Report 2022


Second edition published on July 26, 2022(Click here for details.)

Top Message
Director, President and Representative Executive Officer Chief Executive Officer Toshihiro Mibe

On behalf of Honda, I would like to express our gratitude for your cooperation and tremendous support for our activities.

Honda is undertaking corporate activities with a goal to “Serve people worldwide with the ‘joy of expanding their life’s potential’” as stated in its 2030 Vision.

Honda has upheld a desire to “help people and society” and “expand the potential of people’s lives” since its founding. Accordingly, we have endeavored to bring joy to more stakeholders by providing products that help people’s lives and constantly paying attention to the environment and safety in its activities as “a company that society wants to exist.” At the center of its efforts has always been people, as Honda believes in the potential of people.

Honda thinks that intrinsic value it provides serves to enrich people’s lives by generating more time and space for them and to become a force that supports people who are determined to take a step forward. Moreover, in providing such value, we should never be the ones to cause a negative impact on the environment, or our automobiles and motorcycles should never be involved in fatal accidents.
Honda has thus defined two focused themes: “elimination of environmental impact” and “realization of safety protecting precious human lives.” Under these themes, we will continue to take on related challenges while setting high targets. Seeking to contribute to the realization of a sustainable society, we will steadily strive to achieve carbon neutrality in the environmental field through our automobile electrification strategy while aiming to reduce traffic collision fatalities in the safety field by adopting safety technologies.

Honda will make proactive efforts in this regard under a belief that its efforts will lead to the resolution of social issues and realization of a better society.

I appreciate your further support for the challenges Honda will take on in the future.

Honda Philosophy

The Honda Philosophy, imbued in the Company by its founders Soichiro Honda and Takeo Fujisawa, comprises Fundamental Beliefs (Respect for the Individual and The Three Joys), the Company Principle and Management Policies. The Philosophy forms the values shared by all Honda Group companies and all of their associates. It is the basis for Honda’s corporate activities and associates’ behavior and decision-making.

The Philosophy is more than mere words. Every person in the Company is responsible for continually putting it into practice. That is why Honda incorporates the Philosophy into training programs for its associates and gives it life by turning it into action, from everyday business activities to management decision-making.

Additionally, Honda adheres to a corporate culture of "Free and Open, Challenge, Co-evolution." This means, in other words, "taking up challenges without fear of failure, unshackled by conventional thinking, and with a foundation of teamwork built on trust." Our corporate activities leverage this corporate culture.

Society’s expectations of Honda continue to evolve with the times. As a responsible global company, Honda will continue to tackle and resolve various issues while listening to the voices of its diverse stakeholders, so as to meet their expectations and earn their trust.

Fundamental Beliefs

Respect for the Individual

Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, sex, age, religion, national origin, educational background, and social or economic status have no bearing on the individual's opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

The Three Joys
The joy of buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.

The joy of selling

The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.

The joy of creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Management Policies

– Proceed always with ambition and youthfulness.

– Respect sound theory, develop fresh ideas and make the most effective use of time.

– Enjoy your work and encourage open communications.

– Strive constantly for a harmonious flow of work.

– Be ever mindful of the value of research and endeavor.