Initiatives Aiming for Zero Traffic Collision Fatalities
50％ of Current Traffic Collision Fatalities
by 2030, Zero by 2050
In April 2021, Honda announced its goal of achieving zero traffic collision fatalities involving Honda motorcycles and automobiles worldwide by 2050.
By 2030, Honda aims to reduce the number of traffic fatalities caused by automobiles and motorcycles worldwide by 50%.
Traffic Accident Fatalities Worldwide
Global road traffic fatality remains a serious issue, with approximately 1.19 million annually. Breaking down the fatalities by mode of transport, automobiles account for 25%, pedestrians 21%, motorcycles 30%, and bicycle users 5%. Regionally, Southeast Asia accounts for 28% and Africa about 19%, highlighting the crucial need to address the safety of vulnerable road users such as motorcyclists and pedestrians in emerging countries*1.
Global Traffic Accident Statistics (WHO)
- Source : “WHO Global Status Report on Road Safety 2023”
Honda has set achieving a “society with zero traffic accidents” as one of its important non-financial issues. As a key goal indicator (KGI) for tracking progress, we have adopted “traffic fatalities involving Honda automobiles in Japan and the U.S.” and are advancing efforts towards achieving the quantitative target (currently confidential).
The focus is on these two countries due to the limited availability of OEM-specific traffic accident data in other countries. The reason for limiting the scope to automobiles is the lack of traffic accident data for certain types of motorcycles.
However, Honda’s safety efforts are not limited to these regions nor to vehicle types. Within Honda, we estimate traffic accident fatalities involving its motorcycles, in addition to automobiles, in various countries and develop countermeasures accordingly. On the other hand, accurate data, including traffic accident fatalities, is essential for planning countermeasures. Since acquiring these data is a significant challenge, we emphasize its importance to international organizations, national agencies, and industry stakeholders, and advocate for their cooperation in addressing it.
Trends in Fatality Rates Involving Automobiles per 10,000 Registered Vehicles in Japan
Source : Honda’s analysis based on the Institute for Traffic Accident Research and Data Analysis (ITARDA). The national average for Japan is based on annual traffic statistics for automobiles and motorized bicycles.
Trends in Fatality Rates Involving Automobiles per 10,000 Registered Vehicles in the U.S.
Source : Honda’s analysis based on NHTSA Fatality Analysis Reporting System (FARS) data. The U.S. totals are based on the TSF Fatality Rate per Registered Vehicles.
Toward 2030
As a milestone towards zero traffic collision fatalities, Honda aims to 50％ of current traffic collision fatalities involving Honda automobiles and motorcycles worldwide by 2030.
Honda believes a major issue in emerging countries heading towards 2030 is fatal accidents involving motorcycles.
To tackle this issue, Honda will focus on safety education activities including approaching government agencies, and developing and expanding adoption of technologies for its motorcycles, such as advanced brake technologies including ABS*2 and CBS*3, and LED headlight that are highly visible (and make riders more visible from other road users at same time.) and for its automobiles, such as Honda SENSING effective for reducing accidents in both developed and emerging countries alike.
- Anti-lock braking system
- Combined braking system
50％ of current traffic collision fatalities by 2030
< Developed nations - Automobiles >
< Developing nations - Motorcycles >
Toward 2050
Honda aims to achieve zero traffic collision fatalities involving Honda automobiles and motorcycles worldwide by 2050.
A major challenge for 2050 is the fatalities of vulnerable road users worldwide, including pedestrians, cyclists and motorcycle riders.
To address this issue, Honda will aim to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles by 2050 by promoting the research and development of Safe and Sound Network Technology to support the prediction and avoidance of risks before accidents occur by connecting all traffic participants (people and mobility) via communications.
Realizing zero traffic accident fatalities by 2050
