Initiatives Aiming for Zero Traffic Collision Fatalities
Reduce Traffic Collision Fatalities to 50%
of 2020 Levels by 2030 and to Zero by 2050
Honda aims for zero traffic collision fatalities involving Honda motorcycles and automobiles*1 globally by 2050. As a milestone, Honda targets to halve the number of traffic collision fatalities involving its motorcycles and automobiles worldwide by 2030 compared to 2020 levels*2. This includes not only new vehicles but all registered Honda motorcycles and automobiles on the market.
- Traffic collision involving Honda motorcycles and automobiles (rider, driver and passengers), as well as pedestrians and bicycles and other involved parties (excluding intentional violation of traffic rules with malicious intent and cases of willful incapacitated status due to use of alcohol, drugs, or other substances).
- Halve the number of traffic collision fatalities per 10,000 vehicles involving Honda motorcycles and automobiles worldwide by 2030 compared to 2020 levels.
Global Traffic Accident Fatalities
Global road traffic fatalities remain a serious issue, with approximately 1.19 million fatalities annually. By road user type, automobiles account for about 25%, motorcycles about 30%, cyclists about 5%, and pedestrians about 21%. Regionally, Southeast Asia accounts for about 28% and Africa about 19%*3, indicating particularly high proportions and highlighting the crucial need to address the safety of vulnerable road users such as motorcyclists and pedestrians in emerging countries.
Eliminating traffic fatalities is a societal responsibility for mobility manufacturers. Honda, as the company selling the largest number of motorcycles, is particularly committed to spearheading safety initiatives for all road users, including motorcyclists.
- Source: WHO Global status report on road safety 2023
Global Traffic Accident Statistics (WHO)
Source: Honda’s own estimates based on the WHO Global status report on road safety 2023
Honda has set “achieving a zero traffic collision society” as one of its important non-financial issues. As a key goal indicator (KGI) for tracking progress, Honda has adopted “traffic fatalities involving Honda automobiles in Japan and the United States” and is advancing efforts toward achieving the quantitative target (Not disclosed).
The focus is on these two countries due to insufficient accumulation of manufacturer-specific traffic collision data in other countries. The reason for limiting the scope to automobiles is the lack of data for certain types of motorcycles. However, Honda’s safety efforts are not limited to these regions nor to vehicle types. Within Honda, the number of traffic fatalities involving its motorcycles and automobiles in each country is also estimated, and countermeasures are developed accordingly. On the other hand, accurate data, including traffic collision fatalities, is essential for planning countermeasures. Since acquiring these data is a significant challenge, Honda has communicated its importance to international organizations, national agencies, and industry stakeholders, and is working to encourage them to address it.
Trends in Fatality Rates Involving Automobiles per 10,000 Registered Vehicles in Japan
Source: Honda’s analysis based on data from the Institute for Traffic Accident Research and Data Analysis (ITARDA). Japan average is based on annual traffic statistics for automobiles and motorized bicycles.
Trends in Fatality Rates Involving Automobiles per 10,000 Registered Vehicles in the United States
Source: Honda’s analysis based on NHTSA Fatality Analysis Reporting System (FARS) data. The United States average is based on the Fatality Rate per 100,000 Registered Vehicles of the Traffic Safety Facts (TSF).
Toward 2030
As a milestone toward zero traffic collision fatalities, Honda aims to reduce traffic collision fatalities involving Honda motorcycles and automobiles globally to 50% of 2020 levels by 2030.
A key challenge toward 2030 is reducing fatal collisions involving motorcycles in emerging countries. To address this issue, Honda will actively develop instructor training programs, corporate training at Traffic Education Centers*4, and schools for individuals under “Human Ability (awareness-building activities).” Under “Mobility Performance (technological development),” for motorcycles, Honda will expand the adoption of advanced braking systems such as ABS and CBS (Combined Braking System), as well as lights with high visibility for both riders and other road users. For automobiles, Honda will actively promote the functional evolution and widespread use of advanced driver-assistance systems (ADAS), such as “Honda SENSING” with a motorcycle detection function in emerging countries and “Honda SENSING 360” in developed countries, tailored to the local realities of each region.
Under “Traffic Ecosystem (collaboration, development of systems/services)," Honda is strengthening its collaboration with international organizations such as the United Nations in relation to traffic safety. Honda will support safety policies such as institutional reform, awareness-building, and infrastructure development by providing the knowledge and know-how cultivated through Honda’s long-standing safety activities to countries around the world, with a focus on emerging countries, through such organizations.
- Honda facilities where internal and external traffic safety instructors are trained and safe driving education is provided to corporations, schools, and individual customers.
Scenario for Halving the Number of Traffic Collision Fatalities by 2030
< Developed countries - Automobiles >
< Emerging countries - Motorcycles >
Toward 2050
Honda aims to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050.
A major challenge for 2050 is to reduce traffic collision fatalities among pedestrians, bicyclists, motorcyclists, and other vulnerable road users. To address this challenge, Honda will accelerate efforts related to the “Traffic Ecosystem (collaboration, development of systems/services).”
Specifically, Honda will promote research and development relating to Safe and Sound Network Technology and standardization of technologies for social implementation.
Safe and Sound Network Technology provides information through telecommunications to help all road users prepare for and avoid the risks of collision before they occur.
Scenario toward the Realization of “Zero Traffic Collision Fatalities” by 2050
