We are promoting safety initiatives based on three factors: human capabilities,
mobility performance, and the transportation ecosystem.
Safety, the Honda way
Some people may think,“Doing nothing is the safest choice.”
But the safety Honda is pursuing is the “safety which enables people to spread their wings.”
In order to realize a collision-free society where everyone can follow their curiosity
and go anywhere freely with total peace of mind,
Honda is pursuing safety in view of three components of safety-
human ability, mobility performance, and the traffic ecosystem.
Honda wants to cherish the curiosity within all of us.
And cherish the joy and freedom of mobility.
What Does a Collision-free Society
Mean to Honda?
A world where everyone can follow their curiosity and go anywhere freely with total peace of mind
The advancement of the internet, virtual reality (VR) and other technologies make it possible for us to know more about the world, meet many people and hold things in our hands without actually going out to get them. People are satisfying their curiosities in the virtual world, which offers people greater freedom. A world where, for many people, mobility may not be as essential to sustaining a comfortable lifestyle is just around the corner.
Even when such times come, Honda wants to continue expanding opportunities for people to enjoy the freedom of mobility so that everyone can fulfill their curiosities in the real world as well. The real world is where we experience things using our five senses, and we can demonstrate great sensitivity to enjoy vivid and colorful experiences and a sense of wonder which are different from the virtual world. We believe that expanding our own world while following our own curiosities is one of our natural and invaluable joys as human beings.
Honda is striving for a collision-free society not only as our social responsibility, but also based on our sincere belief that it leads to the invaluable joys of all people.
— Honda will continue taking a proactive approach to safety —
Honda Wants to Cherish
the Curiosity Within All of Us
Collision-free goals can be pursued by diminishing the joy and freedom of mobility. However, Honda wants to continue expanding the joy and freedom of mobility while pursuing our collision-free goals.
Honda wants to cherish the innate curiosity of human beings, striving for a collision-free society which will bring about greater freedom and a society where people can enjoy life more than ever. To this end, Honda will continue to take a proactive approach to safety.
Enhancing the joy that comes with freedom of mobility while pursuing zero collisions
HUMAN ABILITY—AWARENESS-BUILDING ACTIVITIES—
To prevent collisions, it is important to enhance people’s abilities, including mental abilities, such as driving skills, cognitive and decision-making abilities and showing compassion toward others.
PERFORMANCE OF MOBILITY—TECHNOLOGICAL DEVELOPMENT—
To protect people against collisions and support them in avoiding collisions, Honda believes it is important to develop safety technologies based on a thorough study of human beings.
TRAFFIC ECOSYSTEM—COLLABORATION, DEVELOPMENT OF SYSTEMS/SERVICES—
The traffic environment changes from moment to moment due to both social factors such as traffic congestion and collisions, and natural factors such as heavy rain and freezing road conditions, which could occur suddenly. To prevent collisions, it is necessary to understand that diverse elements make up the ever-changing traffic environment, such as roads, telecommunication infrastructure, automobiles and pedestrians, and their relationship in a dynamic traffic ecosystem to enable each element to connect organically. To contribute to the healthy functioning of the traffic ecosystem, Honda will maintain an open attitude and be proactive in technological development as well as other areas including cooperation with various countries and regions, and collaboration with other companies.
Dynamic nature of smart infrastructure
Traffic infrastructure will continue evolving into a multi-layered smart infrastructure which will feature communication devices such as smartphones as well as facilities and mobility products enabled by the Internet of Things (IoT).
Honda will keep abreast of advancements in information and communication technologies and continue reflecting this to our technological development and other activities.
Moreover, in the real-world traffic environment, Honda will strive to capture real-time situations involving everyone sharing the road, including drivers, riders and pedestrians, to offer the most appropriate measures at any given time to prevent traffic collisions and realize a smooth mobility experience.
Traffic Culture Mindset
The basis of human behavior in a traffic society can be described as a “traffic culture.” For example, when passing each other on a narrow street, people often give a friendly nod and yield the right-of-way to the other person. This is one example of the demonstration of a traffic culture, and such cultural elements can influence the occurrence of traffic collisions and people's desire for mobility.
As it will become increasingly smoother and easier to communicate among people and vehicles with the advancement of smart infrastructure and mobility products, Honda will undertake initiatives to enhance the warmth and kindness demonstrated by everyone sharing the road and to establish a traffic culture where everyone enjoys safer mobility, with the desire to go more places.