New Global Brand Campaign
We will bring our thought put into global brand slogan to all over the world.
Honda’s partners chase their dreams.
ASSOCIATES
DRIVERS
ATHLETES
SPECIAL
#ThePowerOfDreams#HowWeMoveYou
We will bring our thought put into global brand slogan to all over the world.
Honda’s partners chase their dreams.
#ThePowerOfDreams#HowWeMoveYou
MIE Honda HEATLemeki Lomano Lava
Utility Backs
MIE Honda HEATTakuro Hojo
Scrum Half
Advanced Energy Research EngineerHideaki Sumi
Research Department
Honda R&D
CR-V e:FCEV Large Project Leader for Power Units (※at that time)Asao Uenodai
Innovative Research Excellence, Power Unit & Energy
Hydrogen Power Unit Division
Honda R&D
See here for more details.
Honda Cars Sales StaffTatsuhiko Ishiguro
Honda Cars Gunma Chuo
Honda Cars Service StaffYohei Maeda
Honda Cars Tokyo Chuo
HRC Motorcycle Racing Div. EngineerRyo Nakayama
Honda Racing Corporation
Motorcycle Racing Division
Honda Sports Ambassador Former Wheelchair Tennis PlayerShingo Kunieda
A spinal tumor at age 9 led to him to begin using a wheelchair, and at age 11, he discovered wheelchair tennis. In 2006, became the first Asian to be ranked number 1 in the world. In 2021, won his third gold medal at the Tokyo Paralympics. In 2022, achieved a long-held dream by winning the Wimbledon Championship for the first time, completing a career Grand Slam in his sport. Also accomplished the feat of a career Golden Slam, winning all four major tournaments and the Paralympics.
To date, his unprecedented success includes winning the Australian Open 11 times, the French Open 8 times, Wimbledon once, and the US Open 8 times. He retired in January 2023 while still holding the world number 1 ranking. As he moves forward, the world eagerly anticipates his continued impact and achievements, not only in wheelchair tennis but across various fields.
Honda Large Project Leader for FREEDSatoru Azumi
Large Project Leader for FREED
BEV Development Center
Electrification Business Development Operations
Honda Motor Company
See here for more details.
Honda Racing Corporation F1™ Power Unit DevelopingTakuya Fujikawa
Honda Racing Corporation
Automobile Racing Development Division, Development Office
*Responsible for developing the ESS*1
*1 Energy Storage System
Refers to a total package that combines units like battery cells that store electrical energy, an inverter, a DC-DC converter, and a battery management system (BMS).
HRC Executive AdviserTakuma Sato
As only the second Japanese driver to step onto an F1™ podium, in 2020 he joined an elite club of just 20 multiple winners in the over 100-year history of the iconic Indianapolis 500. Takuma Sato has etched his name in the annals of motorsport legend.
F1™ DriverSergio Perez
F1™ driver from Mexico.
Sergio ‘Checo’ Pérez.
In December 2020 it was confirmed that Checo would drive for Red Bull Racing in 2021, alongside Max Verstappen, to form an exciting partnership with the Dutch star. And it didn't take long for Checo to make an impact at his new team, securing just his second F1™ victory at the Azerbaijan Grand Prix.
Honda Track and Field TeamTatsuhiko Ito
Member of the Honda Track and Field Team
Born March 23, 1998
From Shizuoka Prefecture, he attended Hamamatsu City Hokubu Junior High School and Hamamatsu Shogyo High School in Shizuoka, then went on to Tokyo International University
・Personal Record (as of May 15, 2024)
10,000m: 27:25.73 (Japanese Championships, Dec 2020)
Major National Team Appearances
Olympics (2020 Tokyo)
World Championships (2022 Oregon)
Honda Track and Field TeamRyoma Aoki
Member of the Honda Track and Field Team
Born June 16, 1997
Attended Kasukabe High School (Saitama), then Hosei University
・ Personal record (as of May 13, 2024)
3,000m Steeplechase: 8:20.09 (Japanese Championships, Jun 2022)
Major National Team Appearances
Olympics (2020 Tokyo)
World Championships (2023 Budapest, 2022 Oregon)
Asian Games (2022 Hangzhou)
Holds the Japanese Record for
Indoor 1 Mile
Honda Track and Field TeamNaoki Koyama
Member of the Honda Track and Field Team
Born on May 12, 1996, in Saitama Prefecture
Alumnus of Matsuyama High School and Tokyo University of Agriculture
・Personal Bests (as of April 18, 2024)
5,000m: 13:38.81
10,000m: 27:55.16
Half Marathon: 1:01:08
Marathon: 2:06:33
Song for the commercial spot: “Move”Maya
Today, she lives the life of a high school student in the U.S. Maya moves forward with her singing career, posting TikTok videos of herself singing as she strums an acoustic guitar. She burst into the limelight in March 2023 as she sang “Just the Two Of Us” in a TikTok video. Maya captured the attention of people from all over the world, and in the blink of an eye, her video received 3,800,000 views. Today, Maya has more than 120,000 followers. Her unique voice, which is strong and rings free, caught the attention of music producer Yoko Kanno. Maya’s performance has recently been showcased in Honda’s new commercial.
F1™ Driver Supported by HondaYuki Tsunoda
Started racing karts at the age of 4. In 2018, was selected as a trainee for Honda's driver development program, the Honda Formula Dream Project (HFDP), and competed in the FIA-F4 Championship. After progressing through the FIA-F3 and FIA-F2 Championships, has been competing in the FIA-F1 Championship with Scuderia Alpha Tauri since 2021.
F1™ DriverMax Verstappen
The Belgian-born Dutch F1™ driver made his F1™ debut at the age of 17 in 2015. Won his first World Championship with the Red Bull Racing Honda team in 2021, becoming the first Dutch person to do so, and has continued his reign by winning three consecutive championships in 2021, 2022, and 2023.
Honda Suzuka Baseball Club AlumniShunya Morita
He advanced to the third round in the National High School Baseball Championship (called the Koshien) and participated in WBSC Asia of the U-18 Baseball World Cup as a U-18 representative member. Although the team was defeated in the first round of the intercity baseball tournament in my fourth year at Honda Suzuka, He allowed no runs in three innings. He also participated in the Asia tournament as an employee representative. He joined the Yomiuri Giants in 2023 during its second-round draft picks.
Designing Honda UNI-ONEMarika Mochizuki
Corporate Strategy Operations, Corporate Strategy Division
Creative Solutions Center, Innovation Studio, Staff Engineer
Responsible for UX and styling at UNI-ONE.
Drives the planning and conceptualization of AR experiences – from ideation to proof of concept and pilot experiments.
*1: User Experience
*2: Augmented Reality
Developing Honda eVTOLAkihiro Mizutani
Honda R&D, Advanced Technology Research Institute, New Mobility Division
Joined Honda as a new graduate in 2011, then went to work on jet engine development at a heavy industry manufacturer. Later, co-founded a startup engaged in personal eVTOL development. With the desire to play a more active role in the societal implementation of eVTOLs, rejoined Honda in 2020 and is involved in the development of eVTOL aircraft.
I'll keep playing as long as I'm with my team
MIE Honda HEAT
Lemeki Lomano Lava
I hope to join the Japan team and inspire others.
MIE Honda HEAT
Takuro Hojo
Carbon neutral fuels for an energy constraint free society
Advanced Energy Research Engineer
Hideaki Sumi
Discover new excitement with hydrogen fuel cell technology.
CR-V e:FCEV
Large Project Leader for Power Units
(※at that time)
Asao Uenodai
I want everyone to know how great Honda cars are.
Honda Cars Sales Staff
Tatsuhiko Ishiguro
We strive to improve our technology for safer driving.
Honda Cars Service Staff
Yohei Maeda
With my own hands, I want to make a stronger Honda.
HRC Motorcycle Racing Div. Engineer
Ryo Nakayama
I would like to leave my mark in the country of the American dream.
Honda Sports Ambassador
Shingo Kunieda
With the rides that we make, I would like to create an exciting world.
Honda Large Project Leader for FREED
Satoru Azumi
Developing the World's Number One Power Unit
Honda Racing Corporation F1™ Power Unit Developing
Takuya Fujikawa
Achieving the Impossible
HRC Executive Adviser
Takuma Sato
Challenges Await at Every Turn
F1™ Driver
Sergio Perez
Proving Everyone Has a Chance
Honda Track and Field Team
Tatsuhiko Ito
Competing and Winning Against the World's Best
Honda Track and Field Team
Ryoma Aoki
Setting New Marathon Records for Japan
Honda Track and Field Team
Naoki Koyama
Enjoying Music as Long as I Live
Song for the commercial spot: “Move”
Maya
Breaking Every Record Set by Legendary Drivers
F1™ Driver Supported by Honda
Yuki Tsunoda
Trying to stay on top
F1™ Driver
Max Verstappen
Becoming a Beloved and Inspirational Baseball Player
Honda Suzuka Baseball Club Alumni
Shunya Morita
Building Vehicles for More Freeing Lifestyles
Designing Honda UNI-ONE
Marika Mochizuki
Bringing the Joy of Flying Closer to Everyone
Developing Honda eVTOL
Akihiro Mizutani
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