Human Ability

The cornerstone of traffic safety is people. Since the establishment of the Traffic Safety Promotion Operations in 1970, Honda has been actively involved in traffic safety awareness building activities targeting not only riders and drivers but also everyone sharing the road, from children to the elderly. These activities are based on the principles of passing safety education from person to person and providing participatory hands-on education to improve human abilities, not only in driving skills and cognitive judgment ability but also in aspects such as empathy and consideration for others. Furthermore, based on these principles, Honda will use digital tools and generative AI to evolve these activities into “safety education customized for each individual” that is tailored to each person’s awareness, abilities, experience level, and physical capabilities.

Mobility Performance

To further elevate the safety of mobility, Honda believes that integrated performance which complements and expands human capabilities is essential. Such performance includes technologies that protect the human body, avoid collisions, and detect and share driver intentions among vehicles and their surroundings.
Honda, as a leader in safety technology with a Human-Centric Thinking, will continue to evolve its technological development to gain an even deeper understanding of people and to be more closely attuned to their wishes.

Traffic Ecosystem

In a traffic environment that is constantly changing due to traffic congestion and accidents, landslides and icy roads, Honda believes that preventing accidents requires a dynamic understanding of the aspects of the traffic ecosystem, consisting of infrastructure and traffic participants, and the smooth coordination between these entities is vital.
To this end, Honda will actively participate in research and development, cooperation with national and local governments, and co-create with partner companies.

Honda became the first company in the automotive industry to receive the highest ranking of “3 stars,” as part of the FIA^*1 Road Safety Index, set forth by the FIA to enable businesses and organizations to measure their road safety footprint.
The FIA Road Safety (RS) Index is a new tool designed to enable companies and organizations to visualize and measure the impact of their operations on road safety and achieve more sustainable road traffic.

1. Fédération Internationale de lʼAutomobile