Power Products

Putting Smiles on People’s Faces with the Power to Improve the Quality of Life

Honda is pursuing Power Products Business closely related to “daily life” in order to achieve
Honda’s 2030 vision of “Serve People worldwide with the joy of expanding their life’s potential”.


“This won’t do. Isn’t there a way to reduce their workload by mechanizing the process?”
It all began with an agricultural engine released in 1953.
This engine was the embodiment of the “dream” of Soichiro Honda, the founder of the company,
to “Make people happy with technology”, when he observed the hard work people had to endure that
lived in farm and fishing villages. Since then, Honda has focused on the development of fuel efficient tillers,
generators, outboard engines, pumps, lawnmowers, snow throwers and other such products
that are easy on people and environmentally friendly. They provided the power to support people’s lives.
In addition to facilitate the evolution of environmental technology in these
products, Honda Power Products Business will strengthen efforts devoting in
the energy field to ensure achievement of Honda’s 2030 vision and strive to
create new values that puts smiles on people.