Promoting
Traffic Safety
Japan
Digital Traffic Safety Karuta
In Japan, Honda provides educational programs and instructional methods for traffic safety instructors engaged in regional traffic safety initiatives.
A study conducted by Honda on traffic safety education for elementary school students revealed that a few sessions per year were insufficient to maintain the effects of such education. In response, Honda developed the “Digital Traffic Safety Karuta” in 2023, enabling short and continuous educational sessions. The tool is distributed free of charge to elementary school teachers upon request and has been well received. However, as its content mainly focused on pedestrian safety, it was not sufficient for older students who ride bicycles.
Teachers also voiced a desire for more picture cards and reading cards related to bicycle safety. Taking into account their feedback, the current state of traffic accidents, and the upcoming Road Traffic Act revision in 2026, Honda completed the “Digital Bicycle Karuta” in March 2025 to help children learn bicycle traffic rules and manners in an easy-to-understand manner.
During development, Honda conducted a survey of traffic safety instructors nationwide, asking what they wished to convey to children regarding bicycle safety education, and received responses from 237 organizations.
Based on this input, Honda created 45 cards that allow children to enjoy learning important safety behaviors related to bicycle use through a quiz-style format. Illustrations also include animation features. Teachers who used the prototype version in schools provided positive feedback, saying, “The ability to control the flow from picture card to reading card to animation manually allowed us to respond to the children’s reactions,” and “The animations prompted students to say things like ‘That’s dangerous’ and ‘We have to be careful.’”
Honda will continue to develop educational methods and teaching materials to maintain the effectiveness of traffic safety education, working in collaboration with regional traffic safety instructors and schools to promote more impactful initiatives aimed at achieving zero traffic accidents.
North America
Honda North America Supports Youth Driver Safety
The Honda Canada Foundation identified priority areas in its traffic safety initiatives and has been providing education to help young people navigate their surroundings safely through the support of traffic safety awareness campaigns and hands-on learning classes in local communities.
In 2024, the foundation granted USD 200,000 to Parachute Canada, a nonprofit organization that promotes traffic safety awareness, to help expand traffic safety education programs for youth.
In addition, programs were implemented to educate on proper helmet use and distribute helmets free of charge so that children from low-income families can wear appropriately sized helmets correctly, as well as to teach safe cycling practices, thereby working to raise safety awareness and prevent accidents.
In the United States, more than 5,000 people lose their lives each year in traffic accidents involving young drivers aged 16 to 19. In response, Honda donated USD 100,000 to the National Safety Council. Through support for Teen Driver Safety Week and the parent education program, DriveitHome, efforts are being made to raise safe driving awareness among young drivers.
Furthermore, Honda and the Honda USA Foundation donated a total of USD 1.7 million to organizations engaged in activities aligned with Honda’s traffic safety priorities. Honda will continue to strongly support initiatives aimed at improving traffic safety in local communities.
South America
Education Program for Next Generation in Argentina, “Pioneers on the Move”
At Honda Motor de Argentina S.A., a production base for motorcycles, the educational program “Pioneers on the Move” has been implemented since 2013, targeting children aged 6 to 11 to foster future societies “That are full of Dreams.” The program features four heroes (Traffic Girl, Super Eco, Solidarity Captain, and Super Smarty) symbolizing our field of social contribution activities, offering leisure-pedagogical contents for children. To date, 23,157 children, teachers, and others have participated in the program through in-person and virtual formats.In recent years, efforts to promote traffic safety have been particularly strengthened. In 2024, the civic association Luchemos por la Vida awarded Honda in the corporate social responsibility category for its contributions to raising traffic safety awareness and preventing traffic accidents.
Dealers Education
Expanding safe riding initiatives to all 27 Brazilian states is an essential strategy to promote a culture of traffic safety, with the aim of reducing accidents, violations, and material and human damage. The initiative seeks to strengthen education and awareness about responsible traffic practices.
The plan involves developing educational programs, awareness campaigns, and practical actions, in addition to encouraging and supporting safety actions in partnership with local government departments throughout the country to implement these actions in their operations, expanding reach of these initiatives. Activities such as actions for children, pit stops to raise awareness among motorcyclists, riding courses, and lectures for private and public companies have been spreading safety information. From April to December 2024, the activities reached directly almost 384,000 people, with an investment of USD 129,842.
Europe
Safety Driving Programme
In line with Corporate Goal "achieve zero fatal accidents by 2050", Honda Italia Industriale, S.P.A.(HII) is promoting Safety Riding experiences to Associates which want to improve their driving ability. Two different courses are offered:
- For beginners, familiarisation with 2-wheel product starting from the basics. For this course, HII produced internally a driving simulator to facilitate the learning experience (example, using the gearshift).
- For advanced, improve driving skills focusing on correct use installed technologies, right clothing, evaluating road and traffic conditions
In 2024 the project pilot involved 12 Associates on a voluntary basis. For 2025, 4 events have been already planned targeting 25 Associates in total.
Also, Honda Motor Europe Ltd.(Hungary) organised Safety riding training with 144 participants between June and October 2024.
Asia and Oceania
Donation of Helmets to Children in Vietnam
In Vietnam, where traffic volume has increased with economic growth, motorcycles are used by citizens for commuting to work, school, and business. Thus, countless motorcycles are on the road especially during peak hours in the morning and evening. Also, with the number of automobiles owned starting to increase in recent years, traffic safety has become one of the major social issues.
Honda Vietnam Co., Ltd. (HVN), in cooperation with the National Traffic Safety Committee, the Ministry of Education and Training of Vietnam, donated more than 1.7 million qualified helmets to first-grade students nationwide In the fiscal year ended March 31, 2025, aiming to raise awareness of wearing qualified helmets among children. In addition, events were held at Honda Authorized Dealers to improve the knowledge of traffic safety for children and their parents.
This activity has been ongoing since 2015, with a cumulative total of approximately 10.1 million helmets donated to date. The initiative aims to form habits of wearing qualified helmets in Vietnamese motorcycle riders, with the goal of achieving a ratio of 100% wearing qualified helmets
Safety Riding Lab / Motorcycle Safe Riding Campaign
P.T. Astra Honda Motor(AHJ), based in Indonesia, has established the vocational high school Safety Riding Lab and has been continuously promoting motorcycle safe riding education programs for high school students. The Safety Riding Lab consists of three zones: a simulation zone (equipped with the Honda Riding Trainer for practicing motorcycle riding skills), an audio-visual zone (providing multimedia for traffic safety education), and a practice zone (practical training involving actual motorcycle riding with the use of safety equipment). A total of 25 motorcycle safety riding instructors provide safe riding guidance.
In addition, AHJ is also implementing Motorcycle Safe Riding Campaign, aiming to establish a culture of traffic safety through activities such as events and programs, as well as awareness activities via social media.
China
GAC Honda launches a series of "Safety China" activities
In 2024, GAC Honda continued to collaborate with various sectors to carry out a series of "Safety China" activities, targeting college students and adults with road safety education initiatives. These efforts aimed to instill traffic safety knowledge and safe driving awareness firmly within the public's mindset.
On October 22nd, the final round of the GAC Honda Safety China Tour · 5th Road Safety Innovation Competition was held at GAC Honda's Huangpu factory. The competition, themed "Intelligent Manufacturing for Safe Journeys, Competing on the Road to Safety," marked the first time an offline physical smart car contest was introduced. This initiative spurred active participation and innovation among university students in the realm of intelligent safety. With a long-term developmental perspective, the event sought to cultivate new talent in road safety and collectively explore the fresh possibilities that intelligent technology can bring to this field.
From July to September, six safe driving experience camps were successfully held in batches at the GAC Honda Joy Safety Driving Center. These camps enhanced the safe travel awareness and driving skills of nearly a hundred media representatives and families from across the nation, while also allowing them to experience GAC Honda's corporate responsibility and commitment.
2024 GAC Honda's “Traffic safety education for children” Project
In July 2024, GAC Honda organized the "Dream Journey with Children" City Walk event, which creatively transformed age-appropriate road safety courses for children into stage plays, animated films, and interactive games. These activities were conducted in shopping malls, communities, and dealerships, enabling more families to acquire essential safe travel skills through immersive daily life and game experiences.
In 2024, GAC Honda continued its commitment to building children's road safety education bases by establishing a classroom within a dealership and expanding the national network of bases to 19 locations. Additionally, GAC Honda collaborated with the CATARC and the United Nations Decade of Action for Road Safety to deliver road safety public welfare classes in 67 primary and secondary schools across Hebei Province, reaching over 10,000 students and 40,000 teachers and students. Furthermore, it partnered with traffic police, local streets, and communities to host one public safety education event every week, contributing significantly to the vision of achieving a zero-accident traffic society.
Africa
Traffic Safety Driving Training for Motorcyclists in Kenya
Honda Motorcycle Kenya conducts safe riding training to enhance motorcycle riders’ traffic safety awareness and riding skills. The two-day training program includes classroom sessions on the first day, focusing on understanding the basic principles and importance of safe riding, such as traffic rules, riding posture, and road signs.
On the second day, practical training is conducted, including cornering, emergency braking, obstacle avoidance, and hazard anticipation exercises to address changes in traffic conditions during riding.
In addition to riding skills and knowledge, the training covers motorcycle maintenance methods, the importance of regular inspections, and how to handle distractions while riding. At the end of the session, a group discussion allows participants to share their experiences and insights gained from the training. In 2024, the program was held with 10 organizations, including local companies, and 345 participants attended.
