Promoting
Traffic Safety
Japan
Digital Bicycle Rules Cards
Honda developed Digital Bicycle Rules Cards, a new educational resource designed to be used continuously even within limited time frames, based on the bicycle traffic offence notification system (blue tickets) introduced on April 1, 2026. The goal is to expand traffic safety education opportunities for 15- to 19-year-olds, a demographic with a high incidence of bicycle accidents. Honda began offering this resource in April 2026.
This educational resource consists of a total of 90 digital cards covering both blue and red tickets, as well as recommended guidelines, and provides explanations of specific traffic violations. Cards can be filtered based on instructional themes or accident causes by age group, and they can also be used offline regardless of the device or operating system.
Furthermore, the cards include explanations of traffic signs and examples of high-cost compensation claims resulting from bicycle accidents. They are designed to help students grasp the reality of traffic accidents and recognize the risk of becoming the at-fault party.
Teachers who have actually used the cards have given them high praise. They note, “Each card focuses on a single rule presented primarily through illustrations, making it easy for students to understand intuitively and allowing for convenient use during short morning sessions or training courses,” and “It helps instructors themselves better understand the rules and provides an opportunity for students to reflect on the dangers and the value of life from a personal perspective.”
Going forward, Honda will continue to collaborate with local communities and schools by expanding educational opportunities and providing teaching materials. We will promote awareness of the importance of obeying traffic rules to create a society where everyone can travel with peace of mind and implement effective traffic safety education aimed at achieving zero traffic accidents.
（Operating Company: Honda Motor Co., Ltd.）
North America
Contributing to the Realization of a Collision-Free Society Through Human-Centered Traffic Safety Activities
Honda in North America is working to improve traffic safety together with local communities under the Honda global safety slogan, “Safety for Everyone.” The Honda family of companies in the U.S. partnered with All Kids Bike, a bicycle education organization, to support bicycle riding programs at kindergartens in 17 regions. More than 1,700 preschoolers have participated as of 2025, with the goal of educating approximately 17,000 children over a 10-year period. Honda Canada formalized a multi-year partnership with Parachute Canada in support of youth road safety education programs and awareness campaigns. Additionally, pedal cars and bicycles have been provided to traffic safety awareness centers, and financial assistance is offered for purchasing child safety seats. These efforts to enhance safety awareness across a wide range of age groups, from children to young adults, contribute to creating a society where all road users can travel safely.
（Operating Company: Honda in North America (The Honda family of companies in the U.S, Honda Canada and Honda Canada Foundation etc.)）
South America
“Clubinho Honda” Traffic Safety Awareness Activities for Children in Brazil
In Brazil, we conduct the “Clubinho Honda” traffic safety awareness program for children aged 4 to 10, with the aim of helping them learn about traffic safety from an early age. This initiative simulates urban traffic conditions and provides children with hands-on opportunities to learn traffic rules while riding mini electric scooters. In addition, by incorporating video materials, the program helps children learn traffic rules and the importance of being considerate of pedestrians in a fun and engaging way.
Since its launch at local Traffic Education Centers in 2013, the program has expanded its activities to schools and community events in collaboration with educational boards in multiple cities. To date, the program has reached more than 250,000 children.
（Operating Company: Centro Educacional de Trânsito Honda (CETH)）
“Honda Aventura Vial” Children’s Road Safety Awareness Program and Community Support in Peru
We carried out an initiative in Lima, Peru, that combined education with community support. We provided road safety education to 20 children from a local community kitchen, teaching them how to interpret traffic light colors, cross the street correctly, and follow police instructions.
We also delivered 120 kg of food donated by partners to the local community, helping to support residents’ daily lives. This initiative helped foster an environment where children can live with peace of mind by raising awareness of road safety and providing community support.
（Operating Company: Honda Del Peru S.A. (HDP), Honda Selva del Peru S.A. (HSP)）
Europe
Safe Riding & Driving Training Courses for Associates in Spain
The Honda Group in Europe aims to raise awareness of safety among associates through Safe Riding & Driving Training Courses. These courses, held at the Honda Instituto de Seguridad in Spain, were designed to promote traffic safety, reduce risks during daily commuting, and foster responsible vehicle operation. Participants selected either introductory or advanced courses for scooters or motorcycles based on their experience. Under the guidance of professional instructors, they gained practical skills in vehicle control, braking techniques, and anticipation skills. These courses, which combine theoretical explanations with practical riding exercises, aim to deepen participants’ understanding of safe driving and reduce risks during daily commutes.
（Operating Company: Honda Institute of Safety (HIS)）
Asia and Oceania
“Safety Riding Lab” Motorcycle Safe Riding Education Programs in Indonesia
In Indonesia, we have established a safe riding education facility, the Safety Riding Lab, within high schools and offer motorcycle safe riding education program for students and institutions.
The Safety Riding Lab provides three-zone of educational programs, including riding simulation experiences to improve riding skills, traffic safety education using video materials, and actual riding using motorcycles and safety gear.
By engaging in regular activities under the guidance of instructors, we aim to establish traffic safety education as an extracurricular activity and make it a part of students’ daily habits. This initiative also helps train safety riding agents in each school.
In addition, we held a competition for students belonging to the Safety Riding Lab to evaluate their knowledge and skills related to safe riding, as well as the creativity and ingenuity of their awareness-raising activities. Highly evaluated students are selected to participate in the Safety Riding Camp, which aims to develop future leaders capable of promoting traffic safety within their communities. Through such a system to evaluate initiatives undertaken at each school, we are working to improve the overall quality of these initiatives.
In the fiscal year ended March 2026, the programs reached 23,346 participants.
（Operating Company: PT Astra Honda Motor (AHJ)）
Donating Helmets to Children in Vietnam
In Vietnam, we are working to raise awareness of traffic safety and form the habit of wearing helmets properly by donating helmets to children. This initiative has been implemented nationwide since 2015 in collaboration with the Ministry of Education and Training and the National Traffic Safety Committee, with the goals of achieving a 100% proper helmet usage rate among motorcycle riders and raising traffic safety awareness among children and their parents.
To date, a cumulative total of approximately 12 million helmets have been donated, and the helmet usage rate among first-grade elementary school students has risen from 37% to 85% since the program began. Through this initiative, we aim to promote traffic safety education for approximately 1.8 million pupils and 350,000 parents, thereby contributing to the realization of the Vietnamese government’s target of “ZERO traffic fatalities by 2045” and Honda’s target of “ZERO traffic collision fatalities involving Honda motorcycles and automobiles by 2050.”
Similar helmet donation initiatives are also underway in Thailand and the Philippines. Honda is working in partnership with local communities to ensure a safe future for children and to realize a society free of traffic accidents.
（Operating Company: HondaVietnamCo., Ltd. (HVN)）
China
GAC Honda launches a series of road safety public welfare activities
GAC Honda, guided by its “Safety for Everyone” philosophy, collaborated with government agencies and local organizations to promote road safety awareness activities.
In June 2025, the company held the “Safety China Tour: Safety Driving Experience Camp” and launched Honda’s world-first “Intelligent Connected Traffic Driving School” program. These initiatives aimed to promote understanding of advanced technologies and raise awareness of safe driving. In July, an interactive road safety event featuring superheroes was held in Changsha, providing an opportunity for parents and children to learn about road safety while having fun. Furthermore, in September, prospective car owners were invited to the Zengcheng Plant, where they experienced firsthand Honda’s “Quality First” manufacturing philosophy through quality inspections and test drive experiences.
（Operating Company: GAC Honda Automobile Co., Ltd.）
GAC Honda's “Traffic safety education for children” Project
GAC Honda is promoting initiatives aimed at raising children’s awareness of traffic safety. In June 2025, the company established its sixth Dream Children’s Journey Star Authorized Dealer Classroom at the Dongguan Jinmei dealership, creating an environment where families can learn about traffic safety together.
In addition, GAC Honda collaborated with the China Automotive Technology and Research Center (CATARC) to launch a traffic safety education program at 30 primary schools in Tianjin. More than 6,000 students participated, providing learning opportunities to a cumulative total of over 30,000 students and teachers. The company also partnered with Huangpu District Traffic Police, local streets, and communities in Guangzhou to organize approximately 20 hands-on events at traffic safety education centers.
（Operating Company: GAC Honda Automobile Co., Ltd.）
Africa and the Middle East
Motorcycle Safety Training for Delivery Riders in Dubai
Honda Motor Co. (Middle East & Africa Office) and its distributor Al-Futtaim Honda have partnered with Dubai’s Roads and Transport Authority (RTA) to launch the region’s first collaborative motorcycle safety training program for commercial delivery riders. Held in September 2025 at the Dubai Autodrome Circuit, the program brought together riders from leading delivery platforms including Talabat, Noon and Smile, who worked to improve their road safety awareness and riding skills. The two-day training covered safe riding techniques, the correct use of protective gear, pre-ride motorcycle checks, motorcycle behavior with different loads, hazard prediction, safety checks, and case studies focusing on intersection-related accidents.
Expert instructors from the Honda Rainbow Motor School in Japan provided guidance and practical training. Through traffic safety education, Honda is helping to enhance riders’ safety awareness as it works to create a safe and sustainable mobility society with the goal of achieving “zero traffic collision fatalities involving Honda motorcycles by 2050.”
（Operating Company: Honda Motor Co. (Middle East & Africa Office)）
