Design is the Shortcut to Problem Solving: Evolving Products With Various Points of View

Design is the Shortcut to Problem Solving:
Evolving Products With Various Points of View

Artemyev Vadim

Product Design Studio, e-Mobility Design Division, Design Center

CAREER
  • 2009

    Design, Mobility and Robotics, Design Development Office, Automobile R&D Center, Honda Motor Co., Ltd.

  • 2015

    Acura design, Advanced Design Studio, Design Office, Automobile R&D Center. Later involved in automobile design centered on global models.

A longstanding admiration of foreign cars

I am from Russia, and I work as a car designer. I have always been interested in cars, and when I was a child, I loved finding rare, imported cars on the streets. When I was 9 years old, F1 fascinated me, which made me hope to work in the car industry in the future.

When I was a teenager, I went to Los Angeles because of my mother’s work. I happened to learn that there was a school there where I could study car design, and I was surprised that I could choose a car designer as my future job. I wanted to design cool cars like the ones I had seen as a kid. This was my turning point, and I decided to pursue a career as a car designer.

Turning down other offers to join Honda

After studying engineering and industrial design at a university in St. Petersburg, I completed a master’s degree at the European Institute of Design in Italy and did an internship at a local car manufacturer. I had received a job offer from this manufacturer, but at the time I knew that Honda was looking for creative designers. I must not have passed up the opportunity and I immediately applied for the position. I viewed Honda as a company passionately involved in F1, which produced exciting models such as the NSX, S2000 and CR-X, Finally, I got hired as a contract designer and started working in Japan.

Honing design skills through fierce competition

My career at Honda began at a design studio in Roppongi. At the time, half of the dozen of my colleagues were contract designers who, like me, had come from overseas. We all participated in the same projects and competed to have our proposals adopted. If I did not make big achievements there, I might not have been able continue to work for Honda. I worked hard even though I sometimes got nervous. I could hone my creative skills to be able to compete on the global stage thanks to the tough and challenging environment.

Honing design skills through fierce competition

The warmth of Honda I noticed once I left

Although I spent great time at a design studio in Roppongi, I also wanted to return to Europe, so I decided to leave Honda and move to London. I was excited by the talented people in my new workplace, but I began to feel a gap between my ideals and reality, and I wondered whether I should continue to work there. A friend of mine suggested that I might consider returning to Honda. I sent a message to my boss to ask whether I could come back to Honda. He replied, “Come back as soon as you can.” I started working for Honda again. I was anxious, but I was really happy that people remembered me and welcomed me warmly.

Honda support each other if they have any problems, and I think that the way they work as a team is also unique to Honda. The friendly environment where people are valued and where alumni are welcomed with open arms, to me, is my asset.

The warmth of Honda I noticed once I left

keywordAlumni

Honda operates a Honda Alumni Network for retired employees, and also recruits people who have worked for Honda in the past.

More than one place to test your worth

Looking back, 2017 to 2019 were particularly fulfilling time to me. I am proud of winning two Creative Awards and an Executive Creative Director (ECD) Award during this time. The most memorable was Acura’s Next Generation Design Sketch Project, which was held jointly with a studio in Los Angeles. My idea for the Acura Precision EV Concept was adopted and unveiled at Pebble Beach in 2022. Competitions on a global scale are not held frequently, but I would like to continue to challenge myself and test my capabilities.

Acura’s Next Generation Design Sketch ProjectAcura’s Next Generation Design Sketch Project

Honda has a various lineup of cars, and it also works in a wide range of areas, including robotics and air mobility projects. If you work for Honda, you can get a opportunity to do a job in those fields. There is also a scheme called the Personal Proposal Project (PPP), where once a year, everyone in the studio gets a chance to propose their own ideas. In some cases, the ideas make it into the development of new products. I feel that we are blessed with an environment that provides opportunities to advance career.

Diversity is essential

I have lived in Russia, Italy, England, and Japan, but looking back, I think it was good to me that I did not stay in one place, and enjoyed the culture of each country and expanded my imagination. I believe that curiosity and understanding of diverse cultures will always be useful in my work and having people with different opinions is important for the brand to remain healthy. Honda is a global brand that is sold not only in Japan but all over the world. I would be happy if designers like me, who come from overseas with various backgrounds and perspectives, join the company more and more. I believe that we will evolve our products with diversity.

Diversity is essential

My work-life balance

I took 11 months of maternity leave when I had a baby. The time I spent during childcare leave was invaluable, and after returning to work, my wife and I attended the “Seminar for balancing work and childcare.” It was amazing. I was impressed by Honda’s unique activity. I am deeply grateful for not only that my supervisors and coworkers understand my situation and help me balance work and homelife, but also Honda’s work environment.



keywordSeminar for balancing work and childcare

A seminar organized by the Career, Diversity & Inclusion Office to help employees learn how to balance work and family life after returning to work after maternity or childcare leave and to foster career awareness. The seminar is designed for employees who have returned to work after maternity or childcare leave and their partners, and includes lectures by outside instructors, group discussions, and panel discussions with senior employees in childcare to support their personal growth. The seminar began in the 2023 financial year, for pre-childcare period attendees.

*Content and employee organizations are accurate as of the time of the interview.

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