Top Message
Striving to realize a society full of the “joy and freedom of mobility” Honda will advance all forms of mobility with our “power of dreams” and creativity.
The starting point of Honda was our founder’s strong desire to create our own technology to help people. Today, as a comprehensive mobility company, we offer a wide range of mobility products and services to customers around the world.
In 2023, we redefined the existing Honda Global Brand Slogan, “The Power of Dreams,” to re-clarify the “value proposition” Honda aims to offer and the driving force behind our pursuit of new dreams.
All the mobility products and services we have offered are not merely tools people use to get to places, but have the wonderful value of enabling people to “transcend” various constraints such as time and space, and “augment” their abilities and possibilities.
All of us who work at Honda are passionate about further advancing our mobility products and services that offer the universal and essential value for people and spread “the joy and freedom of mobility” throughout the world. Each and every one of us who work at Honda have our own dreams, and we believe that the “creation” that generates great value for our customers is realized when our strong passion and individuality collide, and diverse knowledge and dreams interact with each other. Driven by dreams, we are continuing to take on new challenges to realize mobility products and services which offer “more freedom, more convenience, and more fun.”
Meanwhile, to continuously offer the “joy and freedom of mobility” to people around the world, we believe it is crucial to ensure that our mobility products and services do not have any negative impact on people and society. We believe it is a responsibility of Honda as a comprehensive mobility company to recognize that the “environment” and “safety” are the most critical societal issues that must be addressed with the utmost sincerity. Based on this belief, under the theme of “realizing a society with zero environmental impact and zero fatalities from traffic collisions,” we are developing and implementing effective measures with speed.
First, working toward the realization of a society with zero environmental impact, in 2021, we established the “Triple Action to ZERO” approach and defined a specific direction of actions and target timelines for achieving our goals. Among the three actions, achieving “net zero CO2 emissions” is especially important; therefore, Honda is striving to achieve carbon neutrality for all products and corporate activities by 2050.
To this end, Honda is working globally with numerous partners on measures to reduce CO2 from the entire product lifecycle – from material and component procurement to product design, development, production, logistics, sales, customer use, and to the end of vehicle life.
To further popularize BEVs, it is crucial to procure batteries through a value chain with minimal environmental impact. As the first step, we decided to position our existing auto plants in Ohio as the Honda EV Hub. Including the retooling of our existing plants and the construction close by of a new joint venture EV battery facility with LG Energy Solution, we are making progress in building the foundation of our EV production in North America. As the second step, in Canada, we will strive to build a comprehensive EV value chain that includes all aspects of EV production, from the procurement of raw materials mainly for batteries, to the production of finished EVs.
Second, to realize a society with zero fatalities from traffic collisions, as the world’s leading manufacturer of motorcycles, Honda is committed to taking proactive leadership in initiatives to enhance safety for everyone sharing the road. Our goal is to achieve “zero” fatalities from traffic collisions involving Honda motorcycles and automobiles worldwide by 2050. We are fully aware that this is an ambitious goal, however, our aim is to realize a society where not only those using automobiles and motorcycles but also everyone sharing the road can enjoy mobility more freely while feeling complete peace of mind.
To achieve this goal, we are advancing our initiatives in the following areas: 1) Mobility performance (technology development); 2) Human capabilities (awareness and education activities), which include driving skills and cognitive and judgment abilities as well as having compassion toward others; and 3) Traffic ecosystem (collaboration with others and development of systems and services). Through various initiatives in these areas, Honda is striving to create a future where people are inspired to do more things based on their own initiative.
Rather than waiting for others to take initiative, Honda will take a step forward as a frontrunner, striving to achieve a sustainable society where everyone can continually enjoy the “joy and freedom of mobility.”
Please keep your expectations high for the dream-inspiring mobility products and services Honda will create for the joy and freedom of mobility.
