Striving to be a company that society wants to exist beyond 100 years
- Serve people worldwide with the “joy of expanding their life’s potential” -
Ever since its foundation, Honda has continued taking on challenges to create new value at the forefront of the times based on our Fundamental Beliefs, consisting of “Respect for the Individual” – which reflects the three key points of Initiative, Equality and Trust, and “The Three Joys” – composed of The Joy of Buying, The Joy of Selling and The Joy of Creating. By taking on such new challenges, Honda has grown as a mobility company that delivers products to over 30 million customers around the world each year.
In 2017, in the midst of rapid change in our business environment, we formulated our 2030 Vision, which outlines new challenges we will take on toward the next era. This will enable Honda, which was established in 1948, to continue to offer joys to people and to be a company that society wants to exist beyond the 100-year mark in our company history.
Based on our 2030 Vision, we will further advance the existing strengths of Honda -- in technology and manufacturing across a broad range that includes motorcycles, automobiles and power products, along with our existing network of operations through which we conduct our global business. At the same time, we will create “solutions” which include not only our product creation ( “Mono-zukuri” ), but also value creation by enhancing the user experience around our products ( “Koto-zukuri” ). In this way, Honda will lead the “advancement of mobility” and “create new value for people’s daily lives.” Furthermore, we are pursuing various initiatives toward the fulfillment of our 2030 Vision statement – “Serve people worldwide with the ‘joy of expanding their life’s potential.’ ”
By creating and delivering products and services that help people make their lives more enjoyable, Honda wants to serve people all around the world with the joy of expanding their dreams and changing their own lives. Driven by our strong passion, we will take on new challenges to fulfill this direction. Please keep your expectations high for Honda which will continue evolving through this transformative era.
President and Representative Director