Believing in the limitless power of dreams, Honda continues to be the “power” that supports the realization of people’s dreams.

The starting point of Honda was the founder’s strong desire to help people with our own technology. Today, as a comprehensive mobility company, we offer a wide range of mobility products and services to customers around the world.
In 2023, we redefined the existing Honda Global Brand Slogan, “The Power of Dreams” to re-clarify the “value proposition” Honda aims to offer and the driving force behind our pursuit of dreams. In this process, we thoroughly discussed the essential value of all the mobility products and services we have offered thus far.
After extensive consideration, we concluded that mobility products and services are not merely tools for people to get to places, but have the wonderful value of enabling people to transcend various constraints such as time and space, and augment their abilities and possibilities. Including the sensation of cutting through the wind when we learned how to ride a bicycle for the first time in our childhood, the scenery and smells of new places we went to by car with family, and the view from the window of our first airplane ride, we have experienced a lot of joys through the value of mobility: enabling us to “transcend” constraints and “augment” possibilities.
The wish to “go to places farther, faster, and more freely” is a fundamental desire of all people, and the mobility products and services that fulfill this wish hold infinite possibilities.
All of us who work at Honda are passionate about further advancing mobility products and services that offer the universal and essential value that accommodates such fundamental desire and spread “the joy and freedom of mobility” throughout the world. Each and every one of us who work at Honda have our own dreams of “what we want to do and be,” and we believe that the “creation” that generates great value for our customers is realized when our strong passion and individuality collide and diverse knowledge and dreams interact with each other. Driven by dreams, we are continuing to take on challenges to realize mobility products and services which offer “more freedom, more convenience, and more fun.”
Through their value of enabling people to transcend constraints of time and space and to augment their abilities and possibilities, Honda mobility products and services derived from our dreams and creativity will “move” people physically and also “move” people’s hearts all around the world, becoming the power that enables people to take a step toward their dreams.
The power of dreams of such people who took steps forward will spread and create new connections, resulting in an expanse of dreams throughout society. Believing in the limitless power of dreams spanning around the world, Honda wants to be the “power” that supports its realization.

To Sustainably Offer the Joy and Freedom of Mobility

To continuously offer the “joy and freedom of mobility” to people around the world, we believe it is crucial to ensure that our mobility products and services do not have any negative impact on people and society.
At Honda, we believe it is a responsibility of mobility companies to address environmental and safety issues related to mobility. With such a belief, Honda has always been tackling those two major societal issues seriously and sincerely. For example, Honda not only developed the CVCC engine, the world’s first engine to comply with the standards set forth in the 1970 U.S.
Clean Air Act (the Muskie Act), which was deemed “impossible to meet” at the time, but also disclosed CVCC technology to other automakers, making a significant contribution to reducing air pollution caused by motorization. Another example is the development of airbags.
Even before global interest in automotive safety technology grew, Honda persistently pursued research on airbags and became the first automaker to introduce a driver-side SRS airbag system in an automobile manufactured in Japan. This significantly contributed to the subsequent widespread adoption of airbags.
Such corporate attitude of Honda has not changed in the slightest even today. Honda remains deeply committed to addressing the major societal issues concerning the environment and safety with sincerity and taking proactive steps toward their resolution to create a better future.
By joining forces and moving forward hand in hand with those who resonate with Honda’s approach, we would like to tackle ambitious goals that cannot be achieved alone.
Completely eliminating the environmental impact of mobility products and services is an extremely challenging task; however, we are strengthening collaboration among relevant companies to evolve our comprehensive efforts to address environmental issues over the entire lifecycle of our products beyond the scope of our own corporate activities. Similarly, in the area of safety, we will continue to advance our multifaceted initiatives toward our goal to realize zero fatalities from traffic collisions involving Honda motorcycles and automobiles, where everyone can enjoy mobility freely with peace of mind.

The Five Key Themes toward the Future Honda Envisions

In 2023, we clarified key areas of focus by systematically identifying societal issues from the perspective of sustainability and aligning them with the direction of Honda. Specifically, we have identified five themes in non-financial areas: “people” and “technology,” which are the driving force behind the growth of Honda; “brand,” which represents the sum of all our corporate activities; and “environment” and “safety,” which have been key management priorities of Honda.
The sources of the company’s growth are the “people” who continue to take on bold challenges with an intrinsic and strong will and the “technology” that is created from relentless research and tireless effort. We believe that the accumulation of individual corporate activities, including the offering of high-quality products and services created from our “people” and “technology,” shapes an attractive “brand” that is relatable to our stakeholders.
Furthermore, we view “environment” and “safety” as the most critical societal issues that Honda must address with the utmost sincerity, being a comprehensive mobility company. Under the theme of “realizing a society with zero environmental impact and zero fatalities from traffic collisions,” we are committed to developing and implementing effective measures with speed.
Rather than waiting for others to take initiative, Honda will take a step forward as a frontrunner, striving to achieve a sustainable society where everyone can continually enjoy the “joy and freedom of mobility.”

Achieving Carbon Neutrality throughout the Entire Product Lifecycle

Working toward the realization of a society with zero environmental impact, in 2021, we established the “Triple Action to ZERO” approach and defined a specific direction of actions and target timelines for achieving our goals. Among the three actions, achieving “net zero CO2 emissions” is especially important; therefore, Honda is striving to achieve carbon neutrality for all products and corporate activities by 2050. To this end, Honda is working globally with numerous partners on measures to reduce CO2 from the entire product lifecycle – from material and component procurement to product design, development, production, logistics, sales, customer use, and to the end of vehicle life. While recognizing it is an extremely difficult goal to attain, Honda will continue taking on bold challenges to sustainably offer the “joy and freedom of mobility” to people all around the world.

To achieve our carbon neutrality goal, we need to significantly reduce “CO2 emissions during product use,” which constitutes the majority of Honda overall CO2 emissions. For small-size mobility products such as motorcycles and automobiles, battery electric vehicles (BEVs) will be the most effective long-term solution. Therefore, it is crucial to procure batteries, the core components of BEVs, through a value chain with minimal environmental impact.
As the first step, we decided to position our existing auto plants in Ohio as the Honda EV Hub. Including the retooling of our existing plants and the construction of a new joint venture battery facility in the vicinity with LG Energy Solution, we are making progress in building the foundation of our EV production in North America.
As the second step, in Canada, we will strive to build a comprehensive EV value chain that includes all aspects of EV production, from the procurement of raw materials mainly for batteries, to the production of finished EVs. We will leverage the EV production know-how to be amassed at the Ohio EV Hub, combined with the abundant resources and clean energy available in Canada.
We also announced separate collaborations with POSCO Future M Co., Ltd. and Asahi Kasei Corporation for production of cathode materials and separators, respectively, for automotive batteries in Canada. We will proceed with discussions toward the establishment of separate joint venture companies which will produce these components for batteries for BEVs Honda will produce mainly for the North American market. By leveraging the strengths of each of these collaborating partners combined with our strengths, such as material technologies and electrification technologies, we will significantly enhance the performance of key battery components, which will enable Honda to deliver high-performance BEVs that offer greater value to our customers.
By ensuring a stable supply system for EV batteries, we aim not only to enhance the cost competitiveness of our BEVs as a whole but also to maximize the value of batteries throughout their lifecycle, including secondary use and recycling. Through these efforts, we will strive to establish a foundation for highly profitable EV business and contribute to the realization of a carbon-neutral society.
To achieve a society with zero environmental impact, Honda will continue to work with partners to advance our efforts toward achieving carbon neutrality throughout the entire lifecycle of our products.

Multifaceted Initiatives to Realize Carbon Neutrality

To achieve carbon neutrality for the entire society, Honda is not only electrifying our products but also taking on challenges through a multifaceted approach.
For example, as for power supply systems for medium- and large-sized vehicles and large infrastructure, which are difficult to electrify completely with batteries due to their high operation rates, we are striving to achieve carbon neutrality through the widespread adoption of hydrogen fuel cell systems.
As for aircraft, since full electrification of aircraft, which requires long-distance and high-speed travel, will take more time, we believe that sustainable aviation fuels (SAF) will be an effective solution for achieving carbon neutrality. To promote and expand the use of SAF, we are making progress in our foundational research and collaboration with industry organizations through three approaches: making rules, and creating and using SAF.
Furthermore, according to the IEA’s “Net Zero by 2050” report, it is predicted that CO2 emissions from the industry, transport, and buildings sectors will not reach zero by 2050. To achieve net-zero emissions, negative emissions technologies for capturing and removing carbon dioxide from the atmosphere are required. At Honda, we have already started research on Direct Air Capture (DAC) technology and are pursuing collaboration with partners to demonstrate and eventually commercialize our DAC technology in the future.
We are also taking various approaches to carbon neutrality such as developing energy management systems that support stable power supply and the expansion of the utilization of renewable energy through Vehicle-to-Home (V2H) and Vehicle-to-Grid (V2G) power output, as well as further utilization of the Honda Mobile Power Pack e: portable and swappable batteries.

Striving to Realize a Society with Zero Fatalities from Traffic Collisions

Honda is striving for a society with zero fatalities from traffic collisions, where everyone can enjoy mobility more freely and based on their curiosity, while feeling complete peace of mind. We aim to realize zero fatalities from traffic collisions for the safety of not only those using automobiles and motorcycles but also everyone sharing the road.
The high number of traffic collision fatalities remains a serious issue worldwide. As the world’s leading manufacturer of motorcycles, Honda is committed to taking proactive leadership in initiatives to enhance safety for everyone sharing the road. Our goal is to achieve “zero” fatalities from traffic collisions involving Honda motorcycles and automobiles worldwide by 2050.
To achieve this goal, we are advancing efforts in the following areas: “mobility performance (technology development),” “human capabilities (awareness and education activities),” and “traffic ecosystem (collaboration with others and development of systems and services).”

Mobility Performance (Technology Development)

To further enhance the safety of mobility, we need integrated performance that complements or augments human capabilities, including technologies that protect the human body, minimize collision risks, and understand and communicate the intentions of people on the road to vehicles and other people.
For automobiles, in addition to the enhancement of collision safety performance and the expansion of Advanced Driver Assistance Systems (ADAS) applications, we are making progress in the development of next-generation technologies to eliminate traffic collisions caused by human error during driving. For motorcycles, we are expanding the application of advanced braking systems such as “ABS” and “CBS,” as well as high-visibility and highly recognizable lighting systems.

Human Ability (Awareness Activities)

The foundation of traffic safety is “people.” Therefore, it is crucial to enhance not only driving skills and cognitive and judgment abilities but also the overall human ability including the mental aspect, such as having compassion toward others. Based on this belief, we are proactively offering training programs for current and future instructors and conducting workshops at our traffic education centers. Additionally, we are making progress in our efforts to contribute to the enhancement of traffic regulations and rules, including driver’s license systems, in various countries to further promote safe driving practices.

Traffic Ecosystem (Collaboration with Others and System/Service Development)

To achieve zero fatalities from traffic collisions, it is important not to automatically create technology-based safety without incorporating human intentions. Instead, we should use technology to bring out the inherent sense of mutual respect among everyone sharing the road and enable them to cooperate more easily based on their own intentions.
To this end, what we needed is technology that supports people on the road in sensing each other’s intentions and emotions, and giving consideration to each other’s situations. Therefore, we are developing “Safe and Sound Network Technology” to help everyone sharing the road anticipate collision risks and prepare for potential collisions.
Through demonstration testing and the establishment of public-private collaboration platforms, we are striving to facilitate smooth real-world implementation of such technology.
By realizing a warm and supportive mobility society, where everyone works together, Honda strives to create a future where people are inspired to do more things based on their own initiative.

Advancing as a Comprehensive Mobility Company

To sustainably offer the joy and freedom of mobility, Honda will continue pursuing electrification and enhanced application of intelligence technology for our various businesses and products. In addition to ensuring the stable production and supply of batteries, essential for electrification, we are swiftly and flexibly addressing diverse challenges which go beyond the scope of our traditional business. Such challenges include securing critical minerals for our products, reducing costs, developing next-generation battery technologies and expanding customer convenience through IoT.
In addition to the advancement of our mobility products and services themselves, we are proactively enhancing our involvement in new businesses emerging with the electrification of mobility, such as businesses involving charging networks, battery reuse and energy management systems. We are also taking on challenges to create new value in new technology areas such as electric vertical take-off and landing aircraft (eVTOL) and rockets, which will significantly expand the conventional field of mobility.

As a comprehensive mobility company, we will continue pursuing the creation of exciting products and services without being constrained by existing boundaries. We will strive to achieve “zero environmental impact” and “zero fatalities from traffic collisions” with our dream-inspiring mobility solutions and diverse services created with the creativity of each and every one of us at Honda. At the same time, by offering the value proposition of Honda – enabling people worldwide to transcend constraints and augment their possibilities – we will strive to become the “power” that moves people and society forward.

Expanding Partnerships to Realize the Value Proposition of Honda

As In order to realize the value proposition of Honda, we will have to overcome numerous, unprecedented and difficult challenges. Addressing these challenges necessitates not only our own efforts at Honda, but also collaboration with other companies and stakeholders to complement our capabilities in key areas such as batteries and software. To this end, we are expanding partnerships with companies that have strengths in these areas, in addition to strengthening our internal initiatives like talent development and recruitment.
Moreover, to accommodate the advancement of mobility products and services, we must urgently install new infrastructure to our society such as charging networks and technologies for the “Safe and Sound Network.” Honda will work together with partners who share the same passion and goals to realize a society filled with the “joy and freedom of mobility.”
Recently, Honda and Nissan Motor Co., Ltd. agreed on and started joint research in fundamental technologies in the area of platforms for next-generation software-defined vehicles (SDVs). This is the result of a series of discussions based on the memorandum of understanding (MOU) we signed on March 15 regarding a strategic partnership.
We have also signed a new MOU to deepen our partnership in areas such as the commonization of core EV components such as batteries and e-Axles*, mutual complementary vehicle supply, and energy services in Japan.
Furthermore, another MOU was signed among Honda, Nissan, and Mitsubishi Motors, formalizing Mitsubishi Motors’ participation in the framework which has been discussed between Honda and Nissan.
By combining each company’s strengths and achieving synergistic effects, we believe we can create a new value of automobiles. We will proceed with our discussions with an aim to accelerate our development speed and lead the world in the fields of applications of intelligence and electrification technologies.

To realize our future vision, Honda will continue to boldly pursue new challenges. Please keep your expectations high for the dream-inspiring mobility products and services Honda will create for the joy and freedom of mobility.

• *e-Axles: a system responsible for converting energy from electricity to mechanical power through a motor, inverter, and gearbox