Power Products History
Introducing the history of Honda’s power products by category
Introducing the history of Honda’s power products by category
General-Purpose Engines
In post-World War II Japan, Honda yearned to make people’s lives easier, and create tools that would be useful in everyday life. This desire eventually led to the development of an auxiliary engine for bicycles, which led to the Super Cub, and ultimately to the birth of Honda Power Products.
Tiller
Driven by the conviction that technology should make people’s lives easier, Honda began developing and selling tillers following its general-purpose engines. Amid the harsh post-World War II agricultural environment, Honda’s tillers played a major role in revitalizing postwar agriculture in Japan.
Generator
Honda Power Products’ desire to make everyday life easier took a new direction in the 1960s—toward developing products that would make it possible to use electrical appliances even where power outlets were not readily available.
Outboard Motors
“Watercraft should not pollute the waters they ply.” This was the guiding belief of Soichiro Honda when Honda entered the outboard motor business.
Lawnmower History Chapter 1
Honda’s next challenge was to enter the vast markets of North America and Europe with a product that was virtually unknown in Japan: the lawnmower.
Lawnmower History Chapter 2 : Winning Over More Customers
By 1985, annual sales of the HR21 series had grown to 330,000 units, primarily among household users. To build further on that success, however, Honda needed to overcome the barriers of weight and price to win the support of professional landscapers, while preserving the reputation for high quality established by the HR21. For Honda lawnmowers, the very product that had brought success had become the next hurdle to overcome.
