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Honda Announces the Establishment of Ashirase, Inc., a Startup Originated from IGNITION, a Honda New Business Creation Program - Startup will strive to launch Ashirase, navigation system in shoes to help the visually impaired -
![Ashirase vibration device attached to shoes and Ashirase smartphone app screen Ashirase vibration device](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_001H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase vibration device attached to shoes and Ashirase smartphone app screen Ashirase vibration device
![Ashirase vibration device](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_002H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase vibration device
![Overview of Ashirase navigation system](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_003H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Overview of Ashirase navigation system
![Wataru Chino, Representative Director of Ashirase, Inc. holding a shoe with the Ashirase navigation system](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_004H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Wataru Chino, Representative Director of Ashirase, Inc. holding a shoe with the Ashirase navigation system
![Ashirase](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_005H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase
![Ashirase](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_006H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase
![Ashirase](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_007H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase
![Ashirase](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_008H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase
![Ashirase](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_009H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Ashirase
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_010H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_011H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_012H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_013H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_014H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_015H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_016H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_017H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_018H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_019H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_020H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_021H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_022H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_023H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_024H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![IGNITION Press Conference](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_025H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
IGNITION Press Conference
![Yasuhide Mizuno, IGNITION Chief Juror](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_026H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Yasuhide Mizuno, IGNITION Chief Juror
![Yasuhide Mizuno, IGNITION Chief Juror](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_027H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Yasuhide Mizuno, IGNITION Chief Juror
![Yasuhide Mizuno, IGNITION Chief Juror](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_028H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Yasuhide Mizuno, IGNITION Chief Juror
![Yasuhide Mizuno, IGNITION Chief Juror](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_029H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Yasuhide Mizuno, IGNITION Chief Juror
![Yasuhide Mizuno, IGNITION Chief Juror](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_030H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)
Yasuhide Mizuno, IGNITION Chief Juror
![Mr. Akihiko Nagata, Real Tech Fund](/content/dam/site/global-en/newsroom-new/cq_img/news/2021/06/dl/c210611b_031H.jpg/_jcr_content/renditions/cq5dam.thumbnail.jpg)