Path to Business Transformation Considering the Product Lifecycle
Honda has set “efficient utilization of resources” as a materiality and aims to achieve "100% sustainable material usage" by 2050.
Target for Fiscal Year Ending March 31, 2031 | Target for 2050 | |
---|---|---|
Product resource circulation | Set internal milestones | Use of sustainable materials 100% |
Generally, automobiles, after being manufactured and sold, reach customers and undergo around a decade of use before reaching the end of their lifecycle. Therefore, efforts related to resource circulation require time to realize their benefits. To achieve “100% sustainable material usage” by 2050, it is essential to implement initiatives with the entire product lifecycle in mind.
Honda is addressing the realization of product resource circulation by dividing the period up to 2050 into two major phases. Specifically, until the early 2030s we are focused on “acquisition of pioneering capabilities” and “preparation of circular business models, products, and innovative technologies.” The latter half from late 2030s is anticipated to be the period when the effects of these preparations begin to manifest, focusing on “business transformation effects and the implementation of innovative technologies.” Recognizing that achieving the envisioned 2050 goals requires more than just in-house business areas and technology development, Honda is collaborating with partners in fields outside its current business scope. This approach aims to acquire capabilities to expand business areas ahead of competitors. Additionally, Honda is engaging in technology development with various manufacturers of materials, components, and parts, focusing on circular business models and innovative technologies. The goal is for these preparations to result in business transformation effects in the latter half of the 2030s and to enable further implementation of innovative technologies.