Things that Will Not Change, Things that We Must Not Change
The Honda Company Principle was originally established in 1956. While it has been modified twice, its purpose and essence are timeless, expressing the Honda way of thinking very clearly.
It puts the first priority on the joy of our customers, and concisely states our reason to exist. Our Fundamental Beliefs – “Respect for the Individual” and “The Three Joys” – have also been the guiding principles for our actions. They are embedded in the DNA of all of Honda business activities, and are living and breathing within each of us.
Regardless of the times, there is nothing more difficult than foreseeing the future. Our founders and successive Honda presidents faced difficult issues, took on challenges, overcame setbacks, learned from their failures, and kept moving forward in each era, and the Honda Philosophy always served as the foundation for their judgments and decisions.
Looking back on Honda history from the perspective of management and learning how the Honda Philosophy has been put into practice will serve as our guideline for how to create the future Honda and will be a ray of light for each and every one of us who work at Honda when we face difficulties. In the face of a rapidly changing world, having an unchanging philosophy is a great strength of Honda.
Things that Will Change, Things that We Must Change
In the early days of Honda, when it was just a small company, Mr. Soichiro Honda declared that Honda would become “No.1 in the world.” It was a time when no one around him thought it was possible. However, even though there seemed to be no realistic ways to make it happen, he put his whole heart and soul into making it happen. That is why Honda was able to take the first step toward the goal of “becoming No.1 in the world” and get to where we are now.
The starting point of our corporate activities is what each and every one of us who works at Honda wants to do, in other words, our desire to realize our own dreams. The starting point of Honda is our ability to envision and realize such dreams.
Based on this belief, in this 75th anniversary year, we redefined our Global Brand Slogan* and added a tagline of "How we move you." to “The Power of Dreams.”
What makes Honda unique does not reside in our products and services themselves, but in the “dreams” of each and every one of us who are creating Honda products and services.
The world is undergoing a period of drastic change due to the rapid advancement of digital and IT technologies and changes in environmental awareness and societal structures. The automotive industry is facing the need to create new value represented by CASE and MaaS, as well as the societal challenge of realizing a carbon-free society. In such an environment, not only automobile OEMs, including Honda, but also a wide variety of related industries are undergoing major change.
I view this once-in-100-years period of major transformation as a great opportunity for Honda to advance onto the next stage. With the strong will to go through the “second founding of Honda,” I would like to work together with all associates and stakeholders of Honda to create the Honda of the future.
Our dreams are constantly changing. We cannot envision new dreams if we are stuck in our past successes and afraid to take on new challenges. Let each of us once again reflect on our own dreams, and continue to take on new challenges without being afraid of changing ourselves, so that Honda can move people’s hearts with our Power of Dreams. The history of the future is in our hands.
- Striving to become a company society wants to exist into the future, Honda redefined its Global Brand Slogan, “The Power of Dreams” in April 2023.
To further clarify what kind of company Honda wants to be, what Honda truly wants to achieve, and what value proposition Honda will continue to offer, the tagline – How we move you. – was added to The Power of Dreams. This tagline conveys the message that the power of dreams of each and every one of us working at Honda will move people physically and move people's hearts as well.
