Contributing to Society with the Honda C-card
SDG 1 : No poverty, 2 : Zero hunger, 3 : Good health and well-being
In June 2019, Honda once again hosted the Honda C-card Charity Award Ceremony with the Japanese Red Cross Society and the Japan Committee for UNICEF. Honda donates a fixed percentage of the total annual Honda C-card spend to the Red Cross and UNICEF, with zero burden on its customers. FY2019 marked the 24th year that Honda had donated money to the charities, with cumulative donations to the two organizations now totaling approximately 955 million yen.
Children’s Idea Contest
SDG 4 : Quality education
The concept behind the Children’s Idea Contest is to enable children to experience the importance and joy of creation, and help them grow socially, giving shape to their ideas through the act of drawing their dreams and taking on new challenges. In 2018, the contest was held for the 16th time, with a cumulative total of 16,814 works over the past 8 years. In addition, since 2005, Thai children who had taken part in a similar contest in Thailand were invited an international exchange event held at the Twin Ring Motegi racetrack in Tochigi Prefecture. Together with Japanese children, they talked about their future dreams and their country’s cultures, introduced each other’s work, and engaged in a variety of other exchanges.
Honda Children’s Idea Contest, in Thailand, Vietnam and Japan, had 565,970 applications in 2018, and the number of applicants from the start date in each country up to 2018 comes to over 3,641,436. This contest gives us access to promising next generation who can become future customers in major Asian markets, and contributes to the image improvement of the Honda brand.
Honda Beach Cleanup Project
SDG 14 : Life below water
Honda is carrying out the Honda Beach Cleanup Project based on the desire to ensure that the next generation will be able to experience the joy of walking barefoot on sandy beaches.
During the cleanup activities, large pieces of garbage are picked up by hand, with smaller items then efficiently recovered by Honda’s proprietary towed Beach Cleaner*. Environmental education classes are also held for children, stressing the importance of environmental conservation.
Cleanup activities were held 31 times in FY2019, with 2,595 associates from 497 Group companies taking part together with people from the local communities. In FY2019, about 55 tons of litter was collected through this activity—the largest amount in the last 10 years. The total volume collected since 2006, when we started these activities, was about 450 tons. This activity contributes to maintaining beach environments nationwide.
* Honda’s exclusive system for the efficient collection of garbage uses an all-terrain vehicle (ATV), ideal for driving on sand, towing a cleaner unit.
Expanding Educational Programs for Children
SDG 11 : Sustainable cities and communities
Honda’s ultimate goal is safety for everyone. To this end, the company is engaged in activities that promote road safety education for people of all ages, from infants to senior citizens.
Ayatorii is an educational program for children from preschool through to elementary school—the most important phase of a child’s growth—that teaches the fundamentals of road safety in a step-by-step manner. In FY2019, approximately 149 educational institutes took part nationwide, and the program was extremely well received.
Ayatorii is an educational program for parents to teach their children about road safety in a one-on-one format. Via a series of illustrations and quizzes that pique their interest, the program enables children to learn about basic road behavior and manners in an enjoyable manner. In addition, the newly developed Ayatorii Hiyoko has been enlarged from the previous picture-story size to the size of a large-scale worksheet; this allows nursery school and kindergarten teachers as well as local road safety instructors to independently promote road safety. Using large illustrations of road traffic scenes, Ayatorii encourages children to show where on the road they should walk, thereby enabling them to participate and learn in an enjoyable manner.