THE WING MARK
LIVES ON.
THE WING MARK
LIVES ON.
In 2001, the Honda logo was refined to be used across all its departments
— motorcycle, automobile, power products and parts —
to portray the Honda brand.
Details from the original Honda logo were updated,
while keeping it recognizable to retain its established brand power and trust,
making it a polished logo for a new era.
Honda Red was decided as the corporate color.
The deep red portrays an exciting image of Honda's branded products
and motorsports and expresses Honda's high quality and advanced technology.
Using the same thinking, the Wing mark logo of the motorcycle division was updated too.
THE HONDA MARK ACROSS EVERY BIKE
The product badge on every motorcycle product took years to develop. It was created in 1988 and refined in 2001, using traditional Japanese techniques seen in swords, ritual tools and medals of honor. A recognized "Contemporary Master Craftsman" engraved the master mold, which was then reproduced with cutting-edge technology. The new emblem reflected "how each product is carefully made by Honda's staff, who ensure consistent Honda quality in each step, from development, to production to sales, and deliver the Honda guarantee to every single customer." It is used for all products from the motorcycle division.
A NEW WING BADGE OF PRIDE SHOWS THE HIGHEST QUALITY HONDA
A special badge was awarded to Honda's superior-quality two-wheel models. At first, it was granted to factory bikes that embodied the new technology of the time, then to top-end models of the Honda motorcycle brand. A shining Wing mark of deep, glowing crimson, it was fixed to the tank of special models, expressing Honda's hallmark tradition, and the high-grade of the machine. The first model to receive the badge was the legendary factory bike, RC212V (2006), which competed in the premier class of the Road Racing World Championship (now MotoGP World Championship). This was followed by domestically-sold models such as the CBR1000RR, GL1800, and the CRF1000L Africa Twin.
CB1300 Super Four 2003
The CB1300 Super Four 2003 was a new version of 1992's CB1000 Super Four that was based on the Project Big-1 scheme. It inherited the gorgeous looks of its predecessor, but boasted a dry weight of 20kg less, and was incredibly easy to operate, with a brand new exhaust system that focused on creating a nice, deep exhaust sound and vibration.
CBR1000RR-R Fireblade 2020
Developed under the concept "Total Control for the Track," the CBR used the latest technology — seen in the MotoGP RC213V machine — making it a supreme bike with high potential. The HRC was developed using the machine as its base, consequently securing four back-to-back victories in the Suzuka 8 Hours Endurance Race from 2022 through present day, 2025.
