Design Concept
SHARP & TOUGHNESS
With the design concept of “SHARP & TOUGHNESS” that emphasizes the rugged SUV character, it was designed with the motif of “evolved trekking shoes.”
ACTIVE & FUNCTION
Evolving the self-created “new genre” with a bold keep concept. Under the keyword “ACTIVE & FUNCTION,” usability and functionality were pursued for both everyday and extraordinary situations.
Ideation








