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HondaJet Elite II
Autothrottle Certified by U.S. Federal Aviation Administration
Honda's aircraft business subsidiary, Honda Aircraft Company (HACI) , has received certification from the Federal Aviation Administration (FAA) for the autothrottle system of its latest model, the HondaJet Elite II.
[Comment from Hideto Yamasaki, President and CEO of Honda Aircraft Company]
“Honda has always been committed to creating products that bring greater joy to our customers based on our human-centered approach. We are pleased that the new auto-throttle system will help reduce the pilot’s operational workload. HACI will continue to take on new challenges, such as introducing new features, to further increase customer satisfaction.”
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News Release (HondaJet Official Website)
The North American CIVIC HYBRID
Wins the 2025 North American Car of the Year
Honda’s North American CIVIC HYBRID has been awarded the 2025 North American Car of the Year.
This marks the ninth time winning the North American Car/Truck of the Year award, and the first time in two years since the Acura Integra won in 2023. For the Civic, this is the second win for the current 11th-generation model in North America and the fourth overall, making it the most wins for a single model since the establishment of the North American Car of the Year award in 1994.
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News Release
Large crossover model X-ADV
Lineup of Futuristic and Impactful Colors
Honda has made design updates and enhanced the features of the large crossover model X-ADV. The X-ADV now has a newly designed headlight incorporating daytime running lights and turn signals, further emphasizing its distinctive design. Additionally, the front screen is made of the environmentally friendly bio-engineered plastic DURABIO™*1, helping conserve resources and reduce CO2 in the manufacturing process*2.
It is available in three colors: the vivid and impactful Matte Goldfinch Yellow, the stylish and refined Matte Deep Mud Gray, and the light yet elegant Pearl Glare White.
*1 DURABIO™ is a registered trademark of Mitsubishi Chemical Corporation.
*2 Eliminating the painting process helps reduce CO2 emissions.
*The photo shows an overseas model with accessories.
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New 2025 X-ADV Special Edition | Adventure Motorcycle | Honda
Acura Performance EV Concept Unveiled for the First Time in the World
On August 15 (local time), Honda globally unveiled the concept model Acura Performance EV Concept, which indicates the direction of Acura brand next-generation EV models.
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News Release
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
CBR1000RR-R FIREBLADE SP
The CBR1000RR-R FIREBLADE is the top-of-the-line model in the CBR series. It combines a power unit offering high output with easy-to-manage output characteristics and chassis packaging designed for maneuverability, and also features advanced electronic control technology to support sport riding.
The CBR1000RR-R FIREBLADE and CBR1000RR-R FIREBLADE SP large supersport models were launched with modified specifications including improved engine performance, easier handling, and a lighter chassis.
CB650R
Featuring a Newly Redesigned Exterior and Equipped with Honda E-Clutch
Supporting all riders: Honda E-Clutch
Clutch operation taken to the next level.
Offering both a sense of security and the joy of control while riding.
Creating a riding experience that will move your heart.
“HondaJet”
Name of New Small Business Jet, HondaJet Echelon, Announced
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
The origin of the name “Echelon”
The name “Echelon” comes from “echelon formation” which refers to a flight pattern that is said to reduce fuel consumption and carbon dioxide emissions while achieving highly efficient aerodynamic performance in aircraft, and represents the features of the HondaJet.
“Echelon” also means the “step” of a ladder in French, and since the word is now used to refer to premium category, the jet was given the name to express the top-of-the-line model of the HondaJet brand
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News Release
HondaJet official website
“HondaJet”
Name of New Small Business Jet, HondaJet Echelon, Announced
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
The origin of the name “Echelon”
The name “Echelon” comes from “echelon formation” which refers to a flight pattern that is said to reduce fuel consumption and carbon dioxide emissions while achieving highly efficient aerodynamic performance in aircraft, and represents the features of the HondaJet.
“Echelon” also means the “step” of a ladder in French, and since the word is now used to refer to premium category, the jet was given the name to express the top-of-the-line model of the HondaJet brand
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News Release
HondaJet official website
「BF350」
An Environmentally-responsible and Cost-effective Outboard Realizing a High Level of Quiet Operation and Low Vibration
Equipped with a newly developed dedicated V8 engine with displacement of 4,952 cm3 (302 in3), the BF350 is the flagship model of Honda marine outboards, providing powerful propulsion with maximum output of 350 horsepower.
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News Release
Outboard motor official website
Motorsports
IMSA Rolex 24 Hours of Daytona
Acura Drivers and Teams Scores Fifth-Consecutive Year Podium Finish
January 26, 2025 (Daytona Beach, Florida)
Acura drivers and teams scored a podium finish for the fifth consecutive year at the IMSA Rolex 24 Hours of Daytona. Additionally, after a grueling 24-hour endurance race, #60 from Acura Meyer Shank Racing with Curb Agajanian (MSR) finished in an impressive second place.
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Podium finish for Acura in close-fought Rolex 24 battle (Honda.Racing)
MotoGP
Team Names Announced for Participation in FIM Road Racing World Championship
Honda Racing Corporation (HRC) held a launch event in Jakarta, Indonesia, on February 1, 2025, announcing that its factory team competing in the MotoGP class of the FIM Road Racing World Championship will be named Honda HRC Castrol. This season, the team will compete with two riders, Joan Mir and Luca Marini, aiming for victory by further enhancing the performance of their motorbikes.
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＜FIM Road Racing World Championship MotoGP＞ Honda HRC Castrol announced in Indonesia (Honda.Racing)
Others
Honda 0 SALOON and Honda 0 SUV to Make World Premiere at CES 2025
～ Featuring Honda’s Proprietary Vehicle OS, ASIMO OS ～
At CES 2025 in Las Vegas, Nevada, Honda unveiled the world premiere of the prototypes for the Honda 0 SALOON and Honda 0 SUV, part of the Honda 0 Series of EVs that set to launch globally in 2026. Honda also presented its proprietary vehicle operating system, ASIMO OS, which will be featured in the Honda 0 Series.
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News Release
Acura Anime Series “Chiaki’s Journey”
Honda has created the anime series “Chiaki’s Journey,” where the main character Chiaki takes on challenges with the Acura Type S. This story follows Chiaki, who drives the Acura Type S series, as she overcomes numerous hardships while pursuing her path as a racing driver. It is an anime that is befitting Acura, who supports people who take on challenges.
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Acura’s Challenge: Fusion of Animation and Racing（Honda Stories）
Acura’s first anime series, Season 1: Chiaki’s Journey（acura.com）
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
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