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Acura Performance EV Concept Unveiled for the First Time in the World
On August 15 (local time), Honda globally unveiled the concept model Acura Performance EV Concept, which indicates the direction of Acura brand next-generation EV models.
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News Release
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
CBR1000RR-R FIREBLADE SP
The CBR1000RR-R FIREBLADE is the top-of-the-line model in the CBR series. It combines a power unit offering high output with easy-to-manage output characteristics and chassis packaging designed for maneuverability, and also features advanced electronic control technology to support sport riding.
The CBR1000RR-R FIREBLADE and CBR1000RR-R FIREBLADE SP large supersport models were launched with modified specifications including improved engine performance, easier handling, and a lighter chassis.
CB650R
Featuring a Newly Redesigned Exterior and Equipped with Honda E-Clutch
Supporting all riders: Honda E-Clutch
Clutch operation taken to the next level.
Offering both a sense of security and the joy of control while riding.
Creating a riding experience that will move your heart.
“HondaJet”
Name of New Small Business Jet, HondaJet Echelon, Announced
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
The origin of the name “Echelon”
The name “Echelon” comes from “echelon formation” which refers to a flight pattern that is said to reduce fuel consumption and carbon dioxide emissions while achieving highly efficient aerodynamic performance in aircraft, and represents the features of the HondaJet.
“Echelon” also means the “step” of a ladder in French, and since the word is now used to refer to premium category, the jet was given the name to express the top-of-the-line model of the HondaJet brand
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News Release
HondaJet official website
“HondaJet”
Name of New Small Business Jet, HondaJet Echelon, Announced
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
The origin of the name “Echelon”
The name “Echelon” comes from “echelon formation” which refers to a flight pattern that is said to reduce fuel consumption and carbon dioxide emissions while achieving highly efficient aerodynamic performance in aircraft, and represents the features of the HondaJet.
“Echelon” also means the “step” of a ladder in French, and since the word is now used to refer to premium category, the jet was given the name to express the top-of-the-line model of the HondaJet brand
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News Release
HondaJet official website
「BF350」
An Environmentally-responsible and Cost-effective Outboard Realizing a High Level of Quiet Operation and Low Vibration
Equipped with a newly developed dedicated V8 engine with displacement of 4,952 cm3 (302 in3), the BF350 is the flagship model of Honda marine outboards, providing powerful propulsion with maximum output of 350 horsepower.
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News Release
Outboard motor official website
Acura ZDX Type S (Exclusive Model Sold in North America)
Honda has set a target of achieving a 100% sales ratio of EVs and FCEVs globally by 2040, and is introducing EVs that match the market characteristics of each region. Unveiled at Monterey Car Week, the ZDX is the first Acura-brand EV and a powerful acceleration of North America’s electrification strategy to achieve carbon neutrality.
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News Release
All-Electric 2024 Acura ZDX Product Page (Exclusive Model Sold in North America)
HondaJet
Revolutionizing the small business jet
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
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HondaJet official website
HondaJet
Revolutionizing the small business jet
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
Click here to view the related website
HondaJet official website
HondaJet
Revolutionizing the small business jet
Honda will continue to take on new challenges to deliver even greater joy of mobility on a stage that has extended into the sky.
Click here to view the related website
HondaJet official website
CB750 Hornet (exclusive model sold outside Japan)
A high-performance middleweight sport bike for dashing through the city
The CB750 Hornet (exclusive model sold outside Japan) received a Red Dot Award in the Product Design category from the Red Dot Design Award*1, one of the most prestigious design awards in the world.
*1 Red Dot was established in 1955 and is one of the world's most prestigious awards for design. It is sponsored by the Design Zentrum Nordrhein Westfalen based in Essen, Germany. The Product Design category is divided into 51 categories, mainly for industrial products, and is judged based on nine criteria, including design innovation, functionality, durability, and ergonomics.
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News Release
Honda Design Award – Award History website
CB750 Hornet (exclusive model sold outside Japan) official website
BF250 outboard motor
The BF250 Sporty White edition shows Honda's racing DNA.
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Outboard motor official website
ADV160
Honda Marine (Outboard Engines)
Honda Marine (Outboard Engines)
Motorsports
F1 Sao Paulo GP Max Verstappen wins
Round 21 on the seasons, Sao Paulo Grand Prix took place at the Interlagos Circuit on Sunday, November 3. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took the win, and Yuki Tsunoda of the Visa Cash App RB Formula One Team finished in 7th place, Liam Lawson crossed the line in 9th place, and Sergio Pérez took 11th. The race went on amid unstable weather, with dramatic splashes of water adding to the excitement.
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Verstappen wins the São Paulo GP（Honda.Racing）
F1 Sao Paulo GP Yuki Tsunoda finishes in 7th place
Round 21 on the seasons, Sao Paulo Grand Prix took place at the Interlagos Circuit on Sunday, November 3. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took the win, and Yuki Tsunoda of the Visa Cash App RB Formula One Team finished in 7th place, Liam Lawson crossed the line in 9th place, and Sergio Pérez took 11th. The race went on amid unstable weather, with dramatic splashes of water adding to the excitement.
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Verstappen wins the São Paulo GP（Honda.Racing）
F1 Sao Paulo GP Liam Lawson finishes in 9th place
Round 21 on the seasons, Sao Paulo Grand Prix took place at the Interlagos Circuit on Sunday, November 3. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took the win, and Yuki Tsunoda of the Visa Cash App RB Formula One Team finished in 7th place, Liam Lawson crossed the line in 9th place, and Sergio Pérez took 11th. The race went on amid unstable weather, with dramatic splashes of water adding to the excitement.
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Verstappen wins the São Paulo GP（Honda.Racing）
F1 Sao Paulo GP Sergio Pérez finishes in 11th place
Round 21 on the seasons, Sao Paulo Grand Prix took place at the Interlagos Circuit on Sunday, November 3. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took the win, and Yuki Tsunoda of the Visa Cash App RB Formula One Team finished in 7th place, Liam Lawson crossed the line in 9th place, and Sergio Pérez took 11th. The race went on amid unstable weather, with dramatic splashes of water adding to the excitement.
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Verstappen wins the São Paulo GP（Honda.Racing）
FIM Trial World Championship: Toni Bou Achieves 18th Consecutive Title!
The 6th round of the 2024 FIM* Trial World Championship, the French GP, was held on August 25, where Repsol Honda Team’s Toni Bou claimed his 18th consecutive series championship, breaking his own record!
* FIM stands for Fédération Internationale de Motocyclisme (International Motorcycling Federation).
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News Release
Honda’s 60th Anniversary in F1
2024 marks 60 years since Honda first participated in the F1TM World Championship.
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News Release
Honda F1 60th Anniversary special page
Honda Stories feature page
F1 Driver: Max Verstappen
Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner.
He made an impressive comeback after an 11th place start in Round 14, the Belgian Grand Prix held in Spa-Francorchamps on Sunday, July 28.
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Verstappen finishes P4 in the Belgian GP (Honda.Racing)
Driver Profile
Max Verstappen
F1 Driver: Sergio Pérez
Sergio Pérez of Oracle Red Bull Racing, supported by Honda as a Team Partner.
He put on a brilliant performance in the first half of the battle in Round 14, the Belgian Grand Prix held in Spa-Francorchamps on Sunday, July 28.
Driver Profile
Sergio Perez
F1 Driver: Yuki Tsunoda
Yuki Tsunoda of Visa Cash App RB Formula One Team.
Though he struggled throughout the weekend, he persevered to the very end in Round 14, the Belgian Grand Prix held in Spa-Francorchamps on Sunday, July 28.
Driver Profile
Yuki Tsunoda
Oracle Red Bull Racing makes one-two finish at F1 Japanese GP!
Round 4 of the season, the Japanese Grand Prix took place at Suzuka Circuit on Sunday, April 7. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, marked his third win of the season. Sergio Pérez followed in second place for a one-two finish!
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Oracle Red Bull Racing finishes one-two at the Japanese GP, Yuki Tsunoda earns first Japanese GP win with 10th place finish (Honda.Racing)
Oracle Red Bull Racing makes one-two finish at F1 Japanese GP!
Round 4 of the season, the Japanese Grand Prix took place at Suzuka Circuit on Sunday, April 7. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, marked his third win of the season. Sergio Pérez followed in second place for a one-two finish!
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Oracle Red Bull Racing finishes one-two at the Japanese GP, Yuki Tsunoda earns first Japanese GP win with 10th place finish (Honda.Racing)
Yuki Tsunoda earns first F1 Japanese GP win with 10th place finish!
Round 4 of the season, the Japanese Grand Prix took place at Suzuka Circuit on Sunday, April 7. Yuki Tsunoda of Visa Cash App RB Formula One Team, supported by Honda as a Team Partner, earned his first Japanese GP win with a 10th place finish.
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Oracle Red Bull Racing finishes one-two at the Japanese GP, Yuki Tsunoda earns first Japanese GP win with 10th place finish (Honda.Racing)
F1 2024 Season Begins!
Oracle Red Bull Racing makes one-two finish at the Bahrain GP!
Round 1 of the seasons, Bahrain Grand Prix took place at Bahrain International Circuit on Saturday, March 2. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took pole to win and Sergio Perez was P2.
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Verstappen Pole-to-Win at Bahrain GP (Honda.Racing)
Driver Profile
Max Verstappen
F1 2024 Season Begins!
Oracle Red Bull Racing makes one-two finish at the Bahrain GP!
Round 1 of the seasons, Bahrain Grand Prix took place at Bahrain International Circuit on Saturday, March 2. Max Verstappen of Oracle Red Bull Racing, supported by Honda as a Team Partner, took pole to win and Sergio Perez was P2.
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Verstappen Pole-to-Win at Bahrain GP (Honda.Racing)
Driver Profile
Sergio Perez
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FIM Road Racing World Championship MotoGP
>
HRC and Luca Marini sign contract
Honda Racing Co., Ltd. (HRC) announced that it has agreed to a two-year contract from 2024 with Luca Marini (Italy, 26), who is competing in the MotoGP class of the 2023 FIM*1 Road Racing World Championship.
From 2024, Luca Marini will compete alongside Joan Mir in a Honda RC213V works machine from the works team*2 “Repsol Honda Team.”
*1 FIM: Fédération Internationale de Motocyclisme
*2 A works team is a team operated by the manufacturer that manufactures the car. At Honda, the team is run by HRC
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News Release
Image of the HRC US IMSA Vehicle “Acura ARX-06”
Strengthening the Global Automobile Motorsports Development System
Honda Performance Development (HPD) has changed its name to Honda Racing Corporation USA (HRC US).
Honda Performance Development (HPD), a U.S.-based automobile racing development subsidiary, will change its name to Honda Racing Corporation USA (HRC US) in 2024.
HRC US will take this opportunity to take charge of Honda's global automobile motorsports activities, including North America and also the FIA*1 Formula One World Championship (F1). Together with Honda Racing Co., Ltd. (HRC) in Japan, HRC in Japan and the U.S. will bring their individual strengths together as independent subsidiaries specializing in Honda racing development, and strengthen Honda's automobile motorsports development capabilities globally.
*1 FIM: Fédération Internationale de Motocyclisme
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News Release
2024 IMSA WeatherTech Sports Car Championship Report (Honda.Racing)
Others
Acura Anime Series “Chiaki’s Journey”
Honda has created the anime series “Chiaki’s Journey,” where the main character Chiaki takes on challenges with the Acura Type S. This story follows Chiaki, who drives the Acura Type S series, as she overcomes numerous hardships while pursuing her path as a racing driver. It is an anime that is befitting Acura, who supports people who take on challenges.
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Acura’s Challenge: Fusion of Animation and Racing（Honda Stories）
Acura’s first anime series, Season 1: Chiaki’s Journey（acura.com）
Honda to Hold Its Official e-Motorsports Event “Honda Racing eMS 2024”
Honda Racing Corporation will hold the final competition of its e-motorsports event using the Gran Turismo 7*1 software (published by Sony Interactive Entertainment Inc.) for PlayStation® 5*2 and PlayStation® 4*3 on December 1 at Honda Welcome Plaza AOYAMA (Minato-ku, Tokyo).
This event aims to allow many participants to experience the joy of handling mobility and the excitement of motorsports up close. Over 200,000 players participated in the inaugural event last year. This year, the qualification for the finals in the 18+ age class has been expanded to include participants residing overseas, in addition to those in Japan.
Furthermore, the event will be promoted with Inugami Korone, a popular VTuber who has over 2.11 million*4 followers, as an ambassador.
*1, *2, *3 PlayStation, PS5, PS4, Gran Turismo, and GT are registered trademarks of Sony Interactive Entertainment Inc.
*4: As of July 19, 2024
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News Release
Global Brand Slogan
“The Power of Dreams How we move you.”
「The Power of Dreams How we move you.」
The dreams of each and every one of us working together
have always been the driving force of Honda.
“The Power of Dreams How we move you.”
We deliver this global brand slogan to the world.
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Special Website “The Power of Dreams.”
“Saloon”
New Global EV “Honda 0 Series” Unveiled For the First time in the World at CES 2024
Adopting the new H mark emblem for next-generation EVs
At CES 2024 held in Las Vegas, Nevada, USA, Honda unveiled the new EV Honda 0 Series, which will be launched in the global market in 2026. For the first time in the world, it also showed its concept models, the Saloon and Space-Hub, and the new H mark for next-generation EVs.
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News Release
Honda 0 Series official website
“Space-Hub”
New Global EV “Honda 0 Series” Unveiled For the First time in the World at CES 2024
Adopting the new H mark emblem for next-generation EVs
At CES 2024 held in Las Vegas, Nevada, USA, Honda unveiled the new EV Honda 0 Series, which will be launched in the global market in 2026. For the first time in the world, it also showed its concept models, the Saloon and Space-Hub, and the new H mark for next-generation EVs.
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News Release
Honda 0 Series official website
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
Third generation autonomous work vehicle prototype
The Honda Autonomous Work Vehicle (Honda AWV), an autonomous mobility platform, is a rugged and durable electric mobility vehicle developed based on the concept of the 3E-D18 platform robotics device.
The platform can be used for a variety of tasks, including transportation, by adding attachments and tools.
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Honda Autonomous Work Vehicle Enhances Workforce Productivity（2:03）
Hot Air Balloon Honda Grand Prix
Honda supports more than just motorsports featuring automobiles and motorcycles!
One such event is hot air ballooning, in which pilots embrace the challenge of traversing the open skies—which has been a dream for humankind since long ago.
At Honda, we first began to support air sports—which take place in the open skies—in 1989, then commenced special sponsorships the following year. In 1993, we scaled up our sponsorship activities with the launch of the Hot Air Balloon Honda Grand Prix.
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