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Honda Airways Designated as Authorized Sales Representative for HondaJet in Japan
Honda Airways Co., Ltd. serves as the authorized sales representative in Japan for new and certified pre-owned HondaJet aircraft, making full use of the comprehensive capabilities of the Honda Group to further expand the joys of air mobility within the country. Honda Airways is committed to providing safe and highly reliable air travel throughout the lifecycle of HondaJet aircraft.
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News Release
Super Cub PRO
Honda’s Super Cub PRO series is a great choice for everyday deliveries and transportation.
It can carry a large amount and runs smoothly, making it a reliable companion for working people.
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News Release
Heading across the waves with six redesigned models of large outboard motors
The six models redesigned in May 2025 inherit the design concept (the Noble Motion Form) of Honda’s flagship BF350 outboard motor, resulting in a styling that conveys a sense of luxury and refinement.
* The image shows an example of the new BF250 (Grand Prix White) equipped.
* This news is intended for audiences in Japan.
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News Release
HondaJet Elite II
Autothrottle Certified by U.S. Federal Aviation Administration
Honda's aircraft business subsidiary, Honda Aircraft Company (HACI) , has received certification from the Federal Aviation Administration (FAA) for the autothrottle system of its latest model, the HondaJet Elite II.
[Comment from Hideto Yamasaki, President and CEO of Honda Aircraft Company]
“Honda has always been committed to creating products that bring greater joy to our customers based on our human-centered approach. We are pleased that the new auto-throttle system will help reduce the pilot’s operational workload. HACI will continue to take on new challenges, such as introducing new features, to further increase customer satisfaction.”
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News Release (HondaJet Official Website)
Large crossover model X-ADV
Lineup of Futuristic and Impactful Colors
Honda has made design updates and enhanced the features of the large crossover model X-ADV. The X-ADV now has a newly designed headlight incorporating daytime running lights and turn signals, further emphasizing its distinctive design. Additionally, the front screen is made of the environmentally friendly bio-engineered plastic DURABIO™*1, helping conserve resources and reduce CO2 in the manufacturing process*2.
It is available in three colors: the vivid and impactful Matte Goldfinch Yellow, the stylish and refined Matte Deep Mud Gray, and the light yet elegant Pearl Glare White.
*1 DURABIO™ is a registered trademark of Mitsubishi Chemical Corporation.
*2 Eliminating the painting process helps reduce CO2 emissions.
*The photo shows an overseas model with accessories.
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New 2025 X-ADV Special Edition | Adventure Motorcycle | Honda
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
HondaJet Elite II
Debuts at AERO Friedrichshafen
Honda debuted the HondaJet Elite II at AERO Friedrichshafen in Germany on April 16.
The HondaJet Elite II is the fastest, highest, and farthest flying aircraft in its class.
The new jet boasts a range of up to 1,547 nm and is designed to be fuel efficient and have a low carbon footprint.
The redesigned cabin and new interior design options (Onyx and Steel) provide a luxurious flying experience that is both comfortable and quiet.
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News Release
HondaJet Elite II official website
「BF350」
An Environmentally-responsible and Cost-effective Outboard Realizing a High Level of Quiet Operation and Low Vibration
Equipped with a newly developed dedicated V8 engine with displacement of 4,952 cm3 (302 in3), the BF350 is the flagship model of Honda marine outboards, providing powerful propulsion with maximum output of 350 horsepower.
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News Release
Outboard motor official website
Others
"Honda Sustainable Rocket" Our Next Frontier – Outer Space.
TOKYO, Japan, June 17, 2025 – Honda R&D Co., Ltd. conducted a launch and landing test of an experimental sustainable rocket developed independently by Honda. The test was completed successfully, the first time Honda landed a rocket after reaching an altitude of nearly 300 meters.
Honda has expanded its challenges from land, sea, and skies, into outer space.
Comments by Toshihiro Mibe, Global CEO of Honda
“We are pleased that Honda has made another step forward in our research on reusable rockets with this successful completion of a launch and landing test. We believe that rocket research is a meaningful endeavor that leverages Honda’s technological strengths. Honda will continue to take on new challenges—not only to offer our customers various services and value through our products, while addressing environmental and safety issues, but also to continue creating new value which will make people’s time and place more enjoyable.”
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News Release
Honda Sustainable Rocket Our Next Frontier – Outer Space. – YouTube
Why Honda Takes on the Challenge of Space: Behind the Scenes of Sustainable Rocket’s Successful Launch and Landing Test, and Dreams Envisioned by its Engineers | Honda Stories | Honda Global Corporate Website
Aircraft Engines. A Challenge for the Skies and a Crystallization of Passion.
*The photo shows an aircraft engine.
Honda has continued the dream of challenging the skies.
After conducting independent research and development on jet engines in 1986, Honda developed the HF120 engine in collaboration with GE in 2013, and in 2015, began delivering the HondaJet equipped with the engine.
This journey of technology and passion stands as a symbol of Honda’s relentless challenge toward its dreams.
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Dream | Aero Engine | Honda Global *Japanese
Chapter III: Unique Technologies and Products | Aircraft Engine Built from Scratch
Article on TOMICA Development Now Available in Honda Magazine!
――TOMICA has surpassed one billion units worldwide. Surely everyone has at some point seen, bought, played with, or displayed one. Not only do children play with them, but adults collect them, and in some cases, TOMICA even inspires people to pursue careers related to automobiles. TOMICA plays a role in conveying and spreading automobile culture.
Please see the full article on the official Honda Magazine website.
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Honda Magazine｜Honda official website
The First General-Purpose Engine "H-Type"
*The photo shows Honda’s first general-purpose engine, the "H-Type."
In a 1951 issue of Honda’s in-house magazine, Soichiro announced the concept of ‘The Three Joys: the Joy of Creating, the Joy of Selling, and the Joy of Buying, which soon became the fundamentals of Honda’s philosophy.
“When I see someone with a problem, I just have to do something for them. I want to make people happy. Always putting people first, I want to make their lives better through technology.” Honda’s subsequent general-purpose products, including its tillers, lawnmowers, power generators and pumps, became important parts of people’s lives, reducing labor with technology and making people happier.
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Honda Power Products｜Honda official website
History - Power Products brand｜Honda official website
New Possibilities of Mobility Brought by Honda 0 Series
The Honda 0 Series is a series of electric vehicles (EVs) developed by Honda on the concept of “returning to its starting point and rethinking mobility from zero.” The development approach overturns the conventional “thick and heavy” image of EVs, instead “expands design possibilities and realizes high aerodynamic performance (Thin),” “realizes nimble driving and electric cost performance (Light),” and “makes the car smarter through intelligent technology (Wise).”
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New Possibilities of Mobility Brought by Honda 0 Series
Honda Balloon GP
Honda has been supporting hot air balloon competition on the Honda Balloon GP since 1993.
Soaring high into the open sky, hot air balloons offer a sense of awe and inspiration to those who gaze up at them.
As a sky sport that can be enjoyed by people of all ages, from children to adults, and one that stirs dreams and a sense of romanticism, Honda has been supporting this challenge for over 30 years. Honda will continue to support balloonists and hot air balloon events rooted in local communities.
* The Honda Balloon GP is an initiative that is conducted in Japan.
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Honda Balloon GP
Honda Balloon GP
Honda has been supporting hot air balloon competition on the Honda Balloon GP since 1993.
Soaring high into the open sky, hot air balloons offer a sense of awe and inspiration to those who gaze up at them.
As a sky sport that can be enjoyed by people of all ages, from children to adults, and one that stirs dreams and a sense of romanticism, Honda has been supporting this challenge for over 30 years. Honda will continue to support balloonists and hot air balloon events rooted in local communities.
* The Honda Balloon GP is an initiative that is conducted in Japan.
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Honda Balloon GP
Acura Anime Series “Chiaki’s Journey”
Honda has created the anime series “Chiaki’s Journey,” where the main character Chiaki takes on challenges with the Acura Type S. This story follows Chiaki, who drives the Acura Type S series, as she overcomes numerous hardships while pursuing her path as a racing driver. It is an anime that is befitting Acura, who supports people who take on challenges.
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Acura’s Challenge: Fusion of Animation and Racing（Honda Stories）
Acura’s first anime series, Season 1: Chiaki’s Journey（acura.com）
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
「Global Brand Slogan」
The dreams of each and every one of us working together
have always been the driving force of Honda.
We have different kinds of dreams,
but by applying our original technologies, ideas and design
we take on challenges continuously to realize mobility
that enables our customers to enjoy life with more freedom,
more convenience and more fun.
The future mobility Honda dreams of
will create a joy and freedom of mobility that enables
people to transcend the constraints of time and place,
and augment their every possibility.
Such mobility will become the "power" for people
who are trying to advance toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.
Through the creation of mobility we dream of,
Honda will become
"The Power of Dreams“
of more and more people.
That is how we will move people and society forward.
Click here to view the related website
Global Brand Slogan
Corporate Profile
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