Trajectory of Challenges
Serving People Worldwide
with the “Joy of Expanding Their Life’s Potential”
Honda positioned this period of a once-in-a-century change
as its second founding, and is pursuing a wide range of initiatives.
What should Honda aim for, driven by its dreams?
What is the value Honda provide to its customers?
How does Honda create this value?
These are questions Honda is using to define its axis of corporate activities
and continue to be a company that society wants to exist.
Japan in the early 2020s
In 2020, a state of emergency was declared throughout the country due to the coronavirus pandemic, causing a drop in socioeconomic activity. The social environment also underwent a major transition, with significant changes in daily living conditions and customs. Diversification of values, an aging population, accelerating urbanization, worsening climate, as well as changes in industrial structure due to technological advances such as electrification and IoT, are progressing on a global scale.

A New Generation of Urban Commuter
Honda e: (2020)
Honda’s goal in developing the new EV was to create mobility that would evolve to the next stage. The Honda e: was created to be a unique entity that is connected to a variety of things, universal, comfortable, witty, and brings smiles to users’ faces. It aims to realize a prosperous future by pursuing a completely new kind of appeal, based on flexible ideas.

Classic Roadster from the Indian Market
GB350 (2021)
The H'ness CB350, aiming to increase Honda’s market share in India, the world’s largest motorcycle market, was also introduced in Japan. Named as the GB350, it gained popularity as a traditional roadster. The relaxed riding position, upright single-cylinder engine, and steel front and rear fenders all contribute to the bike’s tasteful appearance.
- Spread of novel
coronavirus. - United Kingdom
leaves the European
Union. - Ban on Level 3
automated vehicles is
lifted, and related
laws and regulations
such as the Road
Traffic Law and the
Road Trucking
Vehicle Law are
revised.
Integrates automobile development
function and EG automobile
operations into the Monozukuri
Center Automobile Operations.

Signs comprehensive strategic
alliance agreement with
Contemporary Amperex
Technology (CATL, China) on
batteries for Honda’s new energy
vehicles.
GM and Honda agree to jointly
develop next-generation EV for
Honda that uses GM Altium
batteries*30
Scuderia Alphatauri Honda‘s
Pierre Gasly wins his first F1 race.

CT125 and Hunter Cub launched.
- Tokyo Olympics and
Paralympics are held. - Revised Law
Concerning the
Promotion of the
Measures to Cope
with Global Warming
enacted. - Four motorcycle
manufacturers agree
to standardize
swappable batteries
for EV motorcycles.
Takahiro Hachigo retires, and
Toshihiro Mibe becomes Honda’s
ninth president.

Production of complete vehicles
at Sayama Plant ends on
December 27, 2021.
Honda Sun and Honda R&D Sun
merge.
F1 Red Bull Honda’s
Max Verstappen wins
F1 drivers’ title.
11th generation Civic launched.
HondaJet Elite S introduced.
Automobile production at Honda
of the UK Manufacturing (HUM)
and Honda Turkey (HTR) ends.
Automobile business transitions to
a new headquarters structure
integrating SEDB.

GYRO e: and GYRO CANOPY e:,
electric three-wheeled scooters
for business use, launched.
New car online store
Honda ON opens.
eGX electric power units for
commercial work launched.

HondaJet 2600 Concept, a small
business jet concept aircraft,
is exhibited as a reference model
at NBAA 2021.

- Government
announces the launch
of a consortium to
strengthen the
semiconductor
industry. - Ministry of Land,
Infrastructure,
Transport and
Tourism mandates
installation of EDR
(Event Data Recorder)
in new vehicles. - Ministry of Land,
Infrastructure,
Transport and
Tourism lifts ban on
Level 3 self-driving
trucks and buses.
Signs joint venture agreement
with Sony to establish Sony Honda
Mobility Inc.*31
GM and Honda agree to jointly
develop a series of volume-priced
global EVs.
F1 Red Bull Honda wins
constructors’ title.
Max Verstappen wins drivers’ title
for second consecutive year.
New Class-2 leisure bike Dax125 is released

HondaJet Elite II launched.
Sales of the Honda Power Pack
Exchanger e: battery exchange
station begin.
Dongfeng Honda Automobile's new
EV e:NS1 and Guangqi Honda
Automobile's new EV e:NP1
launched.

Civic Type R and Civic e:HEV
launched.
30th anniversary of the Type R.
- Bigmotor insurance
fraud claims issue - The European Union
(EU) reverses its
policy of banning the
sale of
engine-powered
vehicles by 2035 and
decides to allow sales
on a conditional basis. - COVID-19
downgraded to
Category 5 under the
Infectious Diseases
Act.
Kumamoto Factory reaches
cumulative production of
20 million motorcycles
World premiere of the BF350
outboard engine at the Genoa
International Boat Show 2023.

"HondaJet Echelon" announced for
Honda's new light business jet.

Honda Presents World Premiere of
the “Honda 0 Series” Represented
by Two New Global EV Concept
Models at CES 2024.

Power Exporter e: 6000 portable
external power output device
released.
Third generation N-BOX launched.
Honda Develops World’s First
Honda E-Clutch for Motorcycles.

All-new WR-V SUV introduced.
- Noto Peninsula
earthquake estimated
at M7.6 - JAXA's lunar explorer
SLIM becomes the
first unmanned
Japanese spacecraft
to land on the moon. - Japanese yen
depreciated to 161
yen / US dollar, its
lowest level in 38
years. - Nikkei Average
reached 40,000 yen
on the Tokyo Stock
Exchange for the
first time.
Fuel Cell System Manufacturing,
LLC., a joint venture between
Honda and GM, begins production
of fuel cell systems.

Honda Collection Hall to Reopen
After a Renewal.
Nissan and Honda to start
feasibility study of strategic
partnership.
N-BOX achieves top new car sales
for 2023.
Honda Plans to Establish
Comprehensive Electric Vehicle
Value Chain in Ontario, Canada
Honda and Mitsubishi Corporation
to Establish New Company, ALTNA
Co., Ltd.

Honda Begins Production of
All-new BF350 Large-size
Outboard engine Equipped with
V8 350-Horsepower Engine.

Honda Unveils “烨(yè)”
Next-generation EV Series for
China
- 30GM and Honda agreed to jointly develop two new electric vehicle (EV) models for Honda based on GM’s global EV platform equipped with Altium batteries. The relationship between GM and Honda began more than 20 years ago, with the collaboration spanning fuel cells, batteries, and the Cruise Origin, a vehicle for the self-driving mobility service business.
- 31The collaboration combines Honda's cutting-edge environmental and safety technologies and other mobility development capabilities, vehicle manufacturing technologies, and after-sales service operation experience, with Sony’s experience in the development and operation of imaging sensing, communication, network, and various entertainment technologies. Sony Honda Mobility aims to realize a new era of mobility and mobility-oriented services that continue to evolve in step with the user and the environment.