HONDA The Power of Dreams

A FEMALE FIGURE. SOARING THROUGH THE SKY.
WINGS APPEAR FOR THE FIRST TIME.
A SINGLE-WING DESIGN. TODAY'S WING MARK TAKES SHAPE.
A PAINTED WING MARK. LIGHTER THAN EVER.
FEWER FEATHERS. MORE CONSISTENCY.
A NEW WING MARK. A LOGO WITH A NAME.
PROPOSED BY EMPLOYEES. IMPLEMENTED ACROSS THE NEW ERA.
THE WING MARK LIVES ON.

BACK TO TOP
BACK TO TOP
ALL WING MARK

A FEMALE
FIGURE.
SOARING
CONFIDENTLY
THROUGH THE SKY.

1948

WINGS APPEAR
FOR THE FIRST TIME.


1953

A SINGLE-WING
DESIGN.
TODAY'S WING MARK
TAKES SHAPE.

1955

A PAINTED
WING MARK.
LIGHTER
THAN EVER.

1960

FEWER FEATHERS.
MORE
CONSISTENCY.

1968

A NEW
WING MARK.
A LOGO
WITH A NAME.

1972

PROPOSED BY
EMPLOYEES.
IMPLEMENTED
ACROSS
THE NEW ERA.

1988

THE WING MARK
LIVES
ON.


2001
OTHERS
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ABOUT WING MARK
Honda should not just aim to be number one in Japan but in the world. I want you to emphasize the image of flying across the globe!

It's this passion that Soichiro Honda brought to the Wing mark.


It's said that the wing motif was inspired by Nike's wings from the Greek Samothrace sculpture as well as the eagle, king of birds. They flew around the world as a symbol of Honda, portraying both Honda's undying determination to succeed, and the strong movement of the motorcycle. Once the original soaring figurine, and then the motif showing two wings spreading wide had run their course, the beginning of today's design started to take shape. It debuted on the Dream SA in 1955, as the first logo to feature a single wing. In order to illustrate the dynamic wing movement, the direction of the wing was fixed to fly in a forward-facing direction on both sides of the tank.


From 1968–2000, it was used as the official Honda logo on all products.

Through each of these changes, the logo has conveyed its qualities: flight, reliability, speed, tradition and honor; this makes it the true mark of Honda.