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ABOUT WING MARK
Honda should not just aim to be number one in Japan but in the world. I want you to emphasize the image of flying across the globe!

It's this passion that Soichiro Honda brought to the Wing mark.


It's said that the wing motif was inspired by Nike's wings from the Greek Samothrace sculpture as well as the eagle, king of birds. They flew around the world as a symbol of Honda, portraying both Honda's undying determination to succeed, and the strong movement of the motorcycle. Once the original soaring figurine, and then the motif showing two wings spreading wide had run their course, the beginning of today's design started to take shape. It debuted on the Dream SA in 1955, as the first logo to feature a single wing. In order to illustrate the dynamic wing movement, the direction of the wing was fixed to fly in a forward-facing direction on both sides of the tank.


From 1968–2000, it was used as the official Honda logo on all products.

Through each of these changes, the logo has conveyed its qualities: flight, reliability, speed, tradition and honor; this makes it the true mark of Honda.

1960

A PAINTED WING MARK.
LIGHTER THAN EVER.
A PAINTED WING MARK.
LIGHTER THAN EVER.

In 1959, Honda competed
in the Isle of Man TT race,
taking on the challenge
of competing on the global stage.

Because it was designed
to showcase Honda to the world,
a special Wing mark,
different to the ones
on other commercial vehicles
was used for the machine.

As a race vehicle,
reducing the weight — even by 1g —
would make a difference.
To improve race performance,
they didn't use a traditional badge.
Instead, they painted the logo
straight onto the tank.

ヒストリー HISTORY
01

SOICHIRO WAS RIGHT TO BE CONFIDENT

In March 1954, a little under seven years since Honda had started producing its auxiliary bicycle engine, Soichiro Honda announced that the company would attempt to compete in the world's most prestigious motorcycle race: Isle of Man TT. In 1959, they entered the race for the first time, with 125cc's RC142. Just two years later, Mike Hailwood won, in an RC143 bearing this particular Wing mark. And not only that — Honda was world GP champion in both the 125cc and the 250cc classes.

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