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ABOUT WING MARK
Honda should not just aim to be number one in Japan but in the world. I want you to emphasize the image of flying across the globe!

It's this passion that Soichiro Honda brought to the Wing mark.


It's said that the wing motif was inspired by Nike's wings from the Greek Samothrace sculpture as well as the eagle, king of birds. They flew around the world as a symbol of Honda, portraying both Honda's undying determination to succeed, and the strong movement of the motorcycle. Once the original soaring figurine, and then the motif showing two wings spreading wide had run their course, the beginning of today's design started to take shape. It debuted on the Dream SA in 1955, as the first logo to feature a single wing. In order to illustrate the dynamic wing movement, the direction of the wing was fixed to fly in a forward-facing direction on both sides of the tank.


From 1968–2000, it was used as the official Honda logo on all products.

Through each of these changes, the logo has conveyed its qualities: flight, reliability, speed, tradition and honor; this makes it the true mark of Honda.

1955

A SINGLE-WING DESIGN.
TODAY'S WING MARK
TAKES SHAPE.
A SINGLE-WING DESIGN.
TODAY'S WING MARK
TAKES SHAPE.

Here, we see a large wing with feather detailing.

Wings were fixed to both sides of the tank,
facing in different directions,
as though the bike had grown wings.

In addition to "spreading wings across the world,"
emphasis on the important "movement" of the vehicle also came into focus.

ヒストリー HISTORY
01

HONDA, THROUGH ITS NEW LOGO

This meaningful, single-winged logo was not only used on motorcycle tanks, it was also adopted as Honda's official symbol, seen in catalogues, advertisements and at car shows. In 1961, it was affixed, loud and proud, onto the outer wall of the Honda Innovative Research Excellence center.

02

MT. FUJI MOTORCYCLE CLIMBING RACE WINNER

The 1955 Dream SA was the first model featuring the single-winged design. It passed all of its development goals in the first stages and easily won first place in the third Mt. Fuji Motorcycle Climbing Race.

03

EVERY SINGLE BADGE IS UNIQUE

There was room for extra detail beneath the wing, so the corresponding brand name "Dream," "Benly" etc. was added, according to the model that it was attached to. Even the feathering on every badge was slightly different, so that each ended up with its own special shape. You can see individual characteristics on each one: harking back to a past before everything became standardized.

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