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ABOUT WING MARK
Honda should not just aim to be number one in Japan but in the world. I want you to emphasize the image of flying across the globe!

It's this passion that Soichiro Honda brought to the Wing mark.


It's said that the wing motif was inspired by Nike's wings from the Greek Samothrace sculpture as well as the eagle, king of birds. They flew around the world as a symbol of Honda, portraying both Honda's undying determination to succeed, and the strong movement of the motorcycle. Once the original soaring figurine, and then the motif showing two wings spreading wide had run their course, the beginning of today's design started to take shape. It debuted on the Dream SA in 1955, as the first logo to feature a single wing. In order to illustrate the dynamic wing movement, the direction of the wing was fixed to fly in a forward-facing direction on both sides of the tank.


From 1968–2000, it was used as the official Honda logo on all products.

Through each of these changes, the logo has conveyed its qualities: flight, reliability, speed, tradition and honor; this makes it the true mark of Honda.

1948

A FEMALE FIGURE.
SOARING THROUGH
THE SKY.
A FEMALE FIGURE.
SOARING THROUGH
THE SKY.

The very first Honda logo had bold
“HONDA” lettering behind a racing figure.

Affixed to the very first Honda product,
it was inspired by Nike,
the Goddess of Victory from the
Ancient Greek masterpiece,
"Samothrace," and its wings were
modeled on those of an eagle, king of birds.
Her leaping step conveys Honda's unwavering determination
to develop and progress.

ヒストリー HISTORY
01

THE DAWN OF HONDA: A FIRST PRODUCT, MADE WITH CARE

The first edition of Honda's Wing mark was attached to the streamlined tank of its very first product: the Model A auxiliary bicycle engine. It symbolized Honda's dreams of global expansion. It's thought that Soichiro Honda, founder of the company, came up with the logo himself, although unfortunately there are no records to prove this.

02

HONDA'S FIRST EVER RECOGNIZABLE LOGO

The mark wasn't limited to Honda products — it was used in everything, from billboards to company documents. Even though it wasn't technically official at this point, we can still say that it was Honda's original logo.

03

EVERY SINGLE MARK IS UNIQUE

At the time, the Wing mark was handpainted by staff, so even though the bikes were mass produced, each logo on the A-Type auxilliary bicycle engine was slightly different. Early examples of the logo — Honda's nude female figure racing through the sky — on the A-Type have bits of paint on the tank, and others are clearly copied from photos. Around this time, the director of the Honda Collection Hall decided to completely recreate the original engine so that visitors coming by would be able to see it. Using the small amount of information available, it was reproduced in full.

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