We created a design for the lighting system of the 2018 Gold Wing motorcycle. To express a sense of innovation in terms of both function and appearance, we attempted to use multiple-eye LED headlights to create a “facial expression” for the motorcycle. In addition, we re-created the “wing line,” the pattern which represents an important part of the brand identity of the Gold Wing, using the new lighting system. We unified the impression given by the overall body of the motorcycle by incorporating the wing line pattern in the designs for both the front and the rear of the body. Our new lighting system design values both innovation and tradition, and it represents a big contribution in the development of the new design of the Gold Wing.
Article of Honda R&D Technical Review Vol.31 No.1 (34 - 40)