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Honda’s Challenges to Realize Dreams | Honda CEO Toshihiro Mibe’s Message Behind the Japan Mobility Show 2025
POINTWhat you can learn from this article
- Honda showcased at its booth a wide range of mobility products across land, sea, skies, and space, centered on cars and motorcycles created through “The Power of Dreams”.
- Featuring several world-premiere models, the exhibit embodied Honda’s global brand slogan, “The Power of Dreams — How we move you.”
- As a comprehensive mobility company, Honda will continue taking on challenges to bring its dreams to reality, Honda will move people and society forward.
At the Japan Mobility Show 2025, where diverse mobility solutions from new vehicles to future concepts were on display, Honda presented a comprehensive vision of mobility that extends across land, sea, skies, and even space. Centered on automobiles and motorcycles shaped by the Power of Dreams, Honda showcased how it envisions the future. Since its founding, Honda has pursued new possibilities through technology and innovation, always driven by the dreams of its associates. This issue of Honda Stories reflects on what Honda shared and experienced at the show, including insights from Honda CEO Toshihiro Mibe.
Honda’s Challenges to Realize Dreams, Overview of Honda booth
Japan Mobility Show 2025 was held under the theme “Let’s go find an exciting future!”
In the opening of his speech, Honda President Toshihiro Mibe asked the audience, “What kind of dreams do you have?” He continued, “To fly in the skies, to travel freely across the sea—Honda is a company that has always taken such “Dreams” seriously and brought them to life.” Reflecting these words, the Honda booth showcased a diverse range of mobility solutions spanning land, sea, skies, and even space, embodying Honda’s global brand slogan: “The Power of Dreams — How we move you.”
The Honda 0 Series: Pioneering a New Era of EVs
The Honda 0 Series is the next-generation series of EVs that Honda will offer by going back to the starting point of Honda as an automaker and creating new EVs from “zero” based original ideas. With the unique development approach of “Thin, Light, and Wise.”, Honda 0 Series will defy existing conventions that EVs are “thick and heavy” and create completely new value.
Among the two exhibited prototypes—the Honda 0 Saloon, the flagship model of the Honda 0 Series that combines a low overall height with a sporty style and a spacious interior, and the Honda 0 SUV, which applies the unique development approach to an SUV, achieving an open view and a spacious interior with high freedom—Honda unveiled the world premiere of a new SUV joining the Honda 0 Series, the Honda 0 α (Alpha) Prototype made its world debut, combining the sleek, sophisticated design unique to the Honda 0 Series with original proportions expressing SUV-like strength, harmonizing beautifully with both urban and natural environments. This people-oriented model was presented as the gateway to the 0 Series worldview, expressing Honda’s ambition to deliver new value to customers.
CEO Mibe unveiled the “Honda 0 α” at its world premiere.
Super-ONE Prototype, a compact EV that creates excitement
Honda unveiled the Super-ONE Prototype for the first time globally as a uniquely expressive model designed to let drivers experience the “joy of driving.” To heighten this enjoyment, it introduces Boost Mode—a feature that excites the senses with visual and auditory cues, as well as physical sensations such as acceleration and vibration. Positioned as a new kind of EV, the Super-ONE not only delivers the powerful acceleration unique to electric vehicles but also recreates the familiar driving pleasure of engine-powered cars. Honda plans to launch the Super-ONE in Japan in 2026, followed by markets with strong demand for compact EVs, including various Asian countries and the United Kingdom.
Electrification and the “Joy of Riding” expanding to motorcycles
EV Urban Concept (left) and EV OUTLIER Concept, a global premiere (right)
Honda introduced the EV OUTLIER Concept, a global premiere that takes advantage of the layout flexibility unique to electric motorcycles to achieve a dynamic, low-profile design. More than just an extension of existing models, this concept envisions an entirely new direction for motorcycles beyond 2030.
Venturing into Space with a Sustainable Rocket
At the Honda booth, the actual sustainable rocket prototype used in takeoff and landing tests conducted in Hokkaido was on display. This success was achieved by the collective strength of Honda technologies, including control technologies amassed through automated driving and aircraft development, as well as the passion of each and every Honda associate “at the spot” who kept taking on challenges with determination.
CEO Mibe interview
After touring the entire venue of the Japan Mobility Show 2025, What kind of changes did you noticed?
For the first time at a mobility show in Japan, the full Honda 0 Series lineup was showcased.
The 0 Series represents the creation of a completely new Honda — one that is unlike any Honda of the past. Now that all three next-generation EV models in the series are ready, expanding them globally carries great significance.
The Honda booth features a wide range of mobility products. What was the intention behind showcasing such diversity?
We are not just a company that makes cars and motorcycles — we are a comprehensive mobility company. In this exhibition, we used the phrase ‘land, sea, skies, and space’ to express the wide scope of Honda’s mobility vision. The possibilities we aim to realize — in other words, our dreams — have the potential to transform society once they take tangible form.
From power products such as tillers and outboard motors, to the HondaJet, and now to next-generation mobility including micro-mobility for convenient last-mile travel and eVTOL aircraft that bring skies mobility closer to everyday life—Honda continues to take on the challenge of expanding the joy of free mobility. Today, that challenge extends even to space.
Looking ahead to around 2050, we believe that traveling to the Moon by rocket could become one of the ordinary means of transportation. The kind of world we now see only in science-fiction movies could become reality within 20 or 30 years. When that time comes, I hope the Honda logo will be found somewhere on the mobility that supports people’s everyday lives.”
As Mibe suggests, Honda’s driving force has always been its “Dreams.”
Fueled by that power, Honda will move people and society forward — and the Japan Mobility Show 2025 became a venue where visitors could truly experience Honda’s ongoing challenge toward realizing its dreams.
For the past two years, we have positioned the event not as a Motor Show but as a Mobility Show. Under the idea that mobility has the power to transform society, each company presented exhibits themed around the future. But to talk about the future, it is equally important to understand the past. This year’s Japan Mobility Show included exhibits that looked back on how mobility has connected with society through each era.
By tracing the history of mobility’s progress alongside people’s daily lives, the exhibits and presentations not only expressed hope for the future but also conveyed respect for the built-up history. I believe visitors were able to feel a deeper, more multi-layered sense of what a mobility society truly is.