Honda’s Passion
for Motorsports
Challenging the pinnacle of world-class racing
“I pledge with you all to strive with all my soul and ingenuity to enter and win the TT Race.”
In March 1954, Soichiro Honda announced his intention to enter the Isle of Man TT Races, a world championship motorcycle road race. This was only 7 years after the company launched its first product, the A-Type auxiliary bicycle engine. Although Honda had already expanded its motorcycle product line with the Dream, Benly, and Juno, it was considered reckless for the company to suddenly take on the world’s most prestigious race. However, Honda had a culture of taking on seemingly impossible challenges from its earliest days.
News & Topics
The legend of the Ayrton Senna, the “Prince of the Speed of Sound,” is being dramatized for the first time, depicting the yet untold stories of the three-time F1 world champion.
On November 3, 2024, at the Interlagos Circuit in Sao Paulo, Brazil, the Sao Paulo Grand Prix race was preceded by the “SENNA SEMPRE” (Senna Forever) ceremony to commemorate the 30th anniversary of Ayrton Senna’s legacy.
