Challenge of All-New PRELUDE: Inheriting the “Joy of Driving” into an Electrification Era

The all-new PRELUDE returns in September 2025 after 25 years. It inherits and evolves the “Joy of Driving” cherished by its preceding models and has been developed as a hybrid sports car designed to deliver “Excitement” and “Special Moments” to people across countries and generations.

This special feature explores the stories behind the launch of the all-new sixth-generation PRELUDE, including its design, development philosophy, and the challenges faced during development — to uncover the passion behind its revival.