Design Concept
A style that brings family excitement inside the cabin
A new genre was pursued—distinct from wagons or cross-country vehicles—by combining a robust lower body with a cabin featuring an expansive glass area. The styling motif was “trekking shoes.”
Spacious and comfortable for the whole family
The focus was on emotions rather than products. The “living room-like package” created new experiential value by designing the space with a sedan-like taste, clean and modern feel.
Ideation
