Honda has defined its brand promise for the electric motorcycle business as “Expected life. Unexpected discoveries.” This means Honda electric motorcycle business will work with people to co-create a world full of comfort and excitement, where people can live their lives as they expect, while also enjoying unexpected discoveries — which is a value proposition Honda has set to create electric motorcycles unique only to Honda. The brand film depicts how, based on this brand promise, Honda will explore the potential of 1) unique value only electric mobility products can create, and 2) the future mobility society (ecosystem) where people and electric motorcycles coexist in harmony in society, as well as how people will enjoy the new lifestyles and experiences that lie ahead.