Corporate Brand

Centered on our global brand slogan,
we share Honda’s
present, future, and origins.

The dreams of each and every one
of us working together
have always been the driving force of Honda.

We have different kinds of dreams,
but by applying our original technologies,
ideas and design we take on challenges
continuously to realize mobility that enables
our customers to enjoy life with more freedom,
more convenience and more fun.

The future mobility Honda dreams of
will create a joy and freedom of mobility
that enables people to transcend
the constraints of time and place,
and augment their every possibility.

Such mobility will become the “power”
for people who are trying to advance
toward their own dreams.
Dreams that will move even more people,
until there is an endless expanse of new dreams.

Through the creation of mobility we dream of,
Honda will become

“The Power of Dreams”

of more and more people.
That is how we will move people and society forward.

Each individual’s dreams
Creative power,
the key to realizing dreams
To enable people to transcend the
various constraints of time and place
To augment people’s
abilities and possibilities

Our quest to create the mobility of dreams is driven
by the “Dreams” of individuals.
We will realize value proposition unique only to Honda
—“Transcend” and “Augment”—
through mobility born from our creative power, “Create.”

Each individual’s dreams
Creative power,
the key to realizing dreams
To enable people to transcend the
various constraints of time and place
To augment people’s
abilities and possibilities

CREATE

Power of our creativity

The creativity of each and every one of us at Honda is the key to generating and delivering the value propositions of Honda.

Honda is a group of individuals who are curious about things, who cannot help taking on new challenges and pioneer-type people who feverishly and tenaciously pursue the very essence of things while thinking outside the box and without giving up.

It is a gathering place of strong personalities, knowledge, and diverse dreams filled with unique ideas and energy. The knowledge and dreams evolve as they intersect and interact with each other, leading to the creation of even greater value.

TRANSCEND

To enable people to transcend the various constraints of time and place

“Transcend” is the freedom from restrictions, to be more convenient, unrestricted, and faster. For example, Honda enables people to “transcend constraints of time” by creating a variety of mobility products and services that realize seamless mobility and also by offering advanced technologies such as automated driving technologies. Honda also enables people to “transcend constraints of place” by offering aircraft which make three-dimensional mobility possible, such as a light jet and eVTOL, taking on challenges in the field of space technologies and by creating avatar robots that people can control to transcending physical distance.

Making people’s mobility faster, more convenient and unrestricted—that is the universal value Honda will continue to offer through our mobility products and services.

AUGMENT

To augment people’s
abilities and possibilities

“Augment” is the expansion of all human possibilities, such as the ability to do things that were not possible. For example, with mobility products that can be controlled at the will of the user, people will become able to get to places faster, go farther and reach places where they could not reach before. Portable energy devices will expand the scope of human activities. Moreover, the possibilities of people can be augmented infinitely by enhancing physical and cognitive abilities through the utilization of digital technologies.

Honda will continue to pursue how we can enable people all around the world to augment their every possibility with our original technologies, ideas and designs.

Through inspiring ad campaigns,
we highlight the people who take on challenges fueled by their dreams,
and the products and technologies born from their passion.