TOKYO, Japan, February 13, 2020 -- Honda Motor Co., Ltd. will begin sales of the all-new Fit on February 14, 2020 at dealerships across Japan.

The Honda Fit defied common perceptions about compact cars when it was first introduced in 2001, with key features including a spacious cabin that embodied Honda’s longstanding M/M concept^*3, versatile seat arrangements and outstanding fuel economy, and it became one of the models that represent the Honda brand. 

Since then, the second- and third-generation models, launched in 2007 and 2013, continued evolving while maintaining the original design philosophy, and Fit is still growing as a global model now being sold all around the world.

While inheriting outstanding performance built up by previous generations of Fit and high functionality, including an overwhelmingly spacious cabin and excellent utility, which are beyond what people expect of compact cars, this 4th-generation all-new Fit was developed anew as a model which will further satisfy its customers.

In the pursuit of the true needs and desires of customers, the development team arrived at customers’ latent needs for relaxation and a therapeutic effect while they are traveling by car. The team identified “comfort” which fulfills such needs as a new value proposition of Fit and embodied it by incorporating ingenious technologies unique only to Honda.

The all-new Fit comes in five different types from which customers can select the model that is right for them depending on their lifestyle and life stage. This is different from the conventional type setting based on differences in featured equipment.

The five types are: the BASIC which is simple and highlights the individual quality of the customer; the HOME which features a design that fits naturally into people’s daily lives and outstanding comfort; the NESS which is perfect for customers who want to enjoy active lifestyles on a daily basis; the CROSSTAR for customers who enjoy their lives with weekend outings; and the LUXE which is stylish and features both sophistication and high quality.

A front wide-view camera which covers a wide area in front of the vehicle was included for the first time to Honda SENSING for the all-new Fit to work together with eight existing sonar sensors mounted in the front and back of the vehicle. Three new functions will be added to the list of eight existing functions of Honda SENSING for Fit, namely the False Backward Start Prevention, Auto High Beam Headlights and Short-distance Collision Mitigation Braking System which is featured for the first time among all Honda models.

* Qualifies for the Safety Support Car (Sapo Car) S<Wide> category

The all-new Fit became the first model sold in Japan equipped with the Honda CONNECT on-board communication module developed exclusively for Honda vehicles, and Honda begins Honda Total Care Premium connected service which enhances customers’ comfort and peace of mind in their daily lives with Fit.

Based on the e:HEV BASIC and BASIC types, all-new Fit with a rotating passenger seat is also made available. For the rotating passenger seat, the shape of the front edge of the seat cushion was made smooth to enhance ease of ingress/egress. Moreover, ample legroom was realized through the optimization of the position of the seat and its rotating shaft. The smooth rotation of the seat with a simple lever operation and the door which opens wide reduce the burden on the user during an ingress/egress.

The Honda Techmatic System designed for customers with disability in legs and/or arms will go on sale on April 16, 2020 from Honda Access.*
URL: https://www.honda.co.jp/welfare/purpose/for-drive/　(Japanese only)