Honda Begins Operation at New Automobile Production Plant in Brazil

February 28, 2019, Brazil


Sumare, SÃO PAULO, Brazil, February 27, 2019 – Honda Automoveis do Brasil Ltda. (HAB), the Honda automobile production and sales subsidiary in Brazil, today began operation at its new automobile plant in the city of Itirapina in the state of São Paulo.

New automobile production plant

New automobile production plant

HAB announced on April 3, 2018, a plan to restructure its automobile production operations to strengthen the foundation of its automobile business. In line with that plan, HAB began operation at its new automobile production plant today, with the Honda Fit the first model produced at the plant. HAB will sequentially transfer production of other models from the existing Sumare Plant, in the city of Sumare in the state of São Paulo, to the new plant, and the restructuring is scheduled to be completed in 2021.

Striving to realize highly efficient production with a reduced environmental footprint, the new plant features a production line equipped with Honda’s latest production technologies including highly-functional painting technologies, new welding and stamping technologies which enable shorter processes and other automated technologies that are most appropriate for this plant.

With over 20 years of automobile production in Brazil, Honda will further solidify the foundation of its business in the region with the new auto plant, which became operational today, and the Sumare Plant, which will change its key role to powertrain production and continue delivering high-quality and attractive products to Honda customers in the region.

About Honda Automoveis do Brasil Ltda. (HAB)

May 1996
Capital Investment
R$882.78 million
Capitalization Ratio
100% Honda South America Ltda.
Issao Mizoguchi, President
Head Office Location
Sumare, São Paulo, Brazil
Automobile sales, production, R&D
Civic, Fit, City, HR-V, WR-V

About HAB’s new automobile production plant

Itirapina, São Paulo, Brazil (200km northwest of São Paulo city)
Production Capacity
120,000 units/year
Approximately 2,000 associates
(when restructuring of production operations will be completed)
Investment amount
Approximately R$1 billion