This year Honda was once again honored to be part of the famous Goodwood Festival of Speed motoring event in West Sussex, UK, which for 2025 was held from July 10–13.

Started in 1993 by the Duke of Richmond, Charles Gordon-Lennox, on his Goodwood estate, the festival offers visitors the opportunity to enjoy everything automotive, from historic motor racing through to the latest production vehicles. Featuring dynamic runs on a hill climb course, a dedicated rallying stage and numerous static displays, it has become one of the most well-known motoring exhibitions in the world. In 2005, Honda became the first Japanese manufacturer to serve as the main sponsor of the event.

For the 2025 Festival, Honda brought the magic of the movies to life with a unique event stand concept in its exhibition. Designed to showcase its award-winning product portfolio and motorsport history through immersive cinema-style attractions, it also introduced the public to the brand’s bold vision of the future.

Inspired by a commitment to electrified innovation and an accelerated pursuit of carbon neutrality, the display shone a spotlight on Honda's expanded hybrid line-up and advanced next-generation EVs, all of which are underpinned by technologies developed during the manufacturer’s successful stints within top-level motorsports.

Featured Models

First up, following its appearance as a concept at Goodwood in 2024, the all-new Prelude e:HEV hybrid returned, this time in prototype form, as it made dynamic runs up the Hillclimb across the weekend. The sports coupe starred alongside the Super EV Concept, which made its UK debut at the festival this year, showcasing how a small-size electric vehicle might offer fresh, ‘fun-to-drive’, and sporty electric performance alongside trademark Honda usability.

While on two wheels there was the EV Fun Concept – Honda’s first ‘full size’ EV motorcycle – and the EV Urban Concept, which embodies the brand’s vision of urban electric mobility with a function-focused design.

Finally, a model that drew plenty of consumer attention at the event was the Honda 0 SUV Prototype, which made its European premiere at Goodwood following its debut at the Consumer Electronics Show (CES) in Las Vegas earlier this year.

This model embodies Honda’s development approach for the 0 Series—'Thin, Light, and Wise'—by integrating a range of next-generation technologies. Among them is the new ASIMO OS, a software platform powered by artificial intelligence, which serves as an integrated controller for various vehicle systems such as AD (automated driving), ADAS (advanced driver-assistance systems), and IVI (in-vehicle infotainment) through centralized control of the ECUs. By tailoring the experience to each individual user, it aims to deliver both a nimble driving feel and a sense of security in all driving situations.

What visitors to the Honda stand said:

Over the course of the four-day festival, thousands of showgoers visited the Honda stand, taking in the exhibits and the atmosphere. As the visitors flocked to the Honda 0 SUV, we took the opportunity to get their thoughts on this ground-breaking concept, which will arrive in North America from 2026, and Europe shortly after that.

“It’s innovation more than evolution, I'd say. I don't think Honda's really ever made something quite like this before”

“So far from what I've seen on the market and what's coming, this stands out. And that's a really positive thing”

“If you see this drive down the road, you're going to stop, you're going to turn, you're going to look at it, and then you’ll ask whoever you're with: ‘What was that?’”

“I think it feels more like design innovation because it doesn't look like a traditional electric car”

“It has very cool vibes. It’s very modern, but weirdly quite retro and soulful”

“I think it just has that sort of sustainable and neutral look, like it blends in with its environment well”

“Honda normally sticks its neck out with design, and it’s definitely ‘out there’. I think it looks amazing”

“It looks fast when it’s not moving, if you know what I mean. I think the lines are really nice”

“I like the glass roof and the airiness inside - it looks lovely. It looks as though it's really comfortable and easy to drive straight away”

“I think it looks like a family car - a good family car. This could be the future of electric vehicles”

“How does it make me feel? It makes me feel like I want to get behind the wheel and see how it drives”

What Honda staff said:

Honda staff were encouraged by the enthusiastic response from visitors.

“It's the car that’s started lots of conversation. People come to say that it's very different to the cars out there. It's bold and brave. The power of dreams, basically”

“I think the overall feeling of the public is that it's a very, very good concept car. Some people even said it's actually one of the best here at the show this year”

“It looks very advanced, simple and clean. There are many customers we have, young and old, and I hope they will appreciate this sophisticated design”

“With our new design ethos of thin and light and wise, we're moving more towards advanced and safe mobility. It's the start of a new chapter”

See it. Feel it. At Goodwood, Honda brought its passion and technology to life through hands-on exhibits and real-time driving demonstrations. What stayed with visitors wasn’t just what they saw—it was what they felt. A glimpse of where Honda is today, and a sense of where we’re heading next.