As part of the initiative to electrify its motorcycle and automobile products toward the realization of a carbon-neutral society, on August 24, 2023, Honda will begin sales of the EM1 e: – Honda’s first personal-use electric motorcycle model in Japan. Developed with the concept of an “electric scooter ‘just right’ for people,” the EM1 e: is filled with technologies and features which make it fit well with people’s daily lives. The key members of the development team share their stories about the passion they put into EM1 e: and their journey leading up to its market launch.
Joined Honda in 2006. Goto has been in the field of motorcycle development ever since she joined Honda and worked on the development of various scooter models such as EV-neo, PCX, Forza, as well as the CB1000R, mainly in the area of body design. The EM1 e: became the first new model project led by Goto as the development leader.
Joined Honda in 1999. After working on handling stability testing for multiple models including the Pioneer 1000 side-by-side, Uchiyama began working on the development of electric models, starting with the GYRO e: business-use electric scooter. For EM1 e: he served as the assistant development leader. Uchiyama specializes in analysis of motorcycle motions and has been in his current position since April 2023.
The EM1 e: – Honda’s first personal-use electric scooter – will go on sale on August 24, 2023. How did the development of this model start?
How did the concept come about for the “scooter ‘just right’ for people’s daily lives”?
What are the unique features of the EM1 e:?
What did you do differently in terms of engineering and styling design to make this model achieve the usability “just right” for people?
What were the difficulties the team faced during the development phase?
*Honda’s approach to place importance on going to the real spot, understanding the real situation, as the basis for making realistic decisions.
Motorcycle products will be increasingly electrified in the future. From an engineer’s perspective, how do you feel about this trend?
How would you like to see the EM1 e: getting used by our customers in the future?
Honda has a brand slogan, “The Power of Dreams,” which was redefined this year with the addition of a new tagline “How we move you.” This represents Honda's belief that it is important for those of us who work at Honda to have our own dreams and convey them to our customers.
So, as we conclude this interview, could you tell us about your dreams?