The Making of Honda Power Products Business Promotion Videos

A new business promotion video produced by Honda Power Products expresses the division’s business slogan—“Expanding the Joy of Being Useful”—through a miniature “box garden” world and the people who live within.
This issue of The Topics takes you behind the scenes of the video’s production.

In 2026, Honda Power Products plans to launch a new robotic lawn mower, “Miimo,” in Europe, and an electric autonomous lawn mower, “ProZision,” in North America. Both these models symbolize a new phase of “usefulness” for Honda Power Products, defined by electrification and intelligence.

Honda Power Products has continuously evolved from a desire to make people’s lives easier and to create tools that truly support everyday living. With these new models as a starting point, the “joy of being useful” is entering a new phase.

In developing this promotional film, the team explored Honda Power Products’ history and future under the theme of “evolution without compromise.” To communicate both its hallmark reliability and future-forward innovation, the video visualizes how products respond to people’s needs and aspirations.

The video’s theme is: Work small, Create great. Everyday tasks—cutting grass, clearing snow, working the land—are small actions that support daily life and ultimately create greater value.

The story begins in a small, enclosed miniature world. As the lives within it begin to connect, the perspective gradually opens up into a wide sky.

This world is brought to life through stop-motion animation using miniature Honda Power Products.

The production team behind “ORIGAMI” (2019), a brand promotion video created for Honda’s 70th anniversary, reunited for this project.

During the production of “ORIGAMI,” animation was created by capturing 24 still images per second and stitching them together into motion. For this video, however, a new approach was adopted. To express a similar world while conveying the warmth and human connection between people and power products, the team combined stop-motion techniques with generative AI.

The miniatures were carefully crafted to strike a balance—neither too realistic nor overly toy-like—achieving a level of detail that feels authentic within the miniature world. The result avoids both fantasy exaggeration and confusion with real-life objects, instead delivering a grounded, carefully controlled sense of realism.

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In typical miniature videomaking, models of people, landscapes, and products are arranged and photographed, then moved incrementally—millimeter by millimeter—for each subsequent shot. For a two-minute video at 24 frames per second, this would require nearly 3,000 individual photos.

However, in this production, advances in generative AI significantly transformed the process. By using AI to interpolate between captured frames, the team improved production efficiency while expanding creative freedom. This capability had not been feasible just months earlier.

The evolution of Honda Power Products into a new era is expressed through the latest in visual production technology.

Despite the use of generative AI, the foundation of the video remains real-world craftsmanship. On set, miniatures at a scale of 1/30 to 1/50 were meticulously arranged, with repeated, highly precise shooting to achieve a convincing sense of realism.

Within each miniature box garden, people mow grass, cultivate fields, and clear snow. By using power products, their efficiency improves. As these tools evolve through electrification and intelligence, tasks gradually move beyond human hands.

Freed from labor, people look up to the sky where hot air balloons drift, taking in the beauty of a glowing sunset. Children play, families go camping, and others spend their time at ease—scenes that reflect a life enriched by newfound time.

Another important perspective is the enjoyment of work itself. The goal is not a world where robots complete everything. Instead, when Honda technology makes life a little easier, the question becomes how people choose to use that time.

This video presents a vision of what lies beyond that newly created space in daily life. It invites viewers to embrace both the ease of work and the richness of the time it creates—capturing a new theme for Honda Power Products.

Covering the production of this promotional video revealed the passion of the creative team: a determination to express the assured evolution of Honda Power Products through a world that combines handcrafted miniatures with cutting-edge generative AI, and to share that vision with as many people as possible.