JAKARTA, Indonesia, September 18, 2014 - Honda is participating in the 22nd Indonesia International Motor Show (IIMS 2014), Indonesia’s biggest automotive event held in Jakarta International Expo Kemayoran, from September 18 – 28, 2014. This year, Honda is introducing the theme “WELCOME TO THE NEXT EXCITEMENT!” by diplaying its new model Honda HR-V prototytpe for the first time in Southeast Asia.

Honda's theme for this year’s motor show represents the commitment to always being ahead in providing joy and excitement to customers, through a sporty and fun driving experience. At the same time, Honda wants to ensure future generations can also experience the joy and excitement, by innovatiing environment-friendly and safety-oriented products.

President and Director of PT Honda Prospect Motor, Tomoki Uchida, explains, “Our theme was in line with the IIMS theme this year - Smart and Safe Mobility. Our displays include new products with advanced, environment-friendly technologies, with a high standard of safety. To bring more excitement, this year we are also introducing the Honda HR-V, which is the first crossover model for Honda in Indonesia.”

Booking for Honda HR-V starts at IIMS, with the price range offered from 240 – 280 million rupiah for the 1.5 liter variant, and around 350 million rupiah for the 1.8 liter model.

The Honda booth occupies 2,010 m² of floor space, incorporating an elegant and advanced design, yet offering a warm welcoming atmosphere to its visitors. In total, Honda is displaying 33 models, including the latest lineups and special displays. On the main stage, Honda is displaying four Honda HR-V models including two accessories concept versions – Honda HR-V MUGEN Concept with sporty accessories, and Honda HR-V Modulo Concept with a more elegant look.

Another special display includes the Honda NSX Concept II – a new generation of Honda supercar that combines sporty performance with efficient hybrid engine. The Honda NSX Concept II presents a new exterior color and refined interior details compared to previous concept model.

At this event, Honda is also launching several new models, including the New Honda Freed, New Honda Civic, and All-New Honda Jazz Black Top Limited Edition. Following the safety oriented theme of IIMS, Honda also presents a safety area with a showcase of the Lane Watch system feature available in the Honda Accord.

Marketing & Aftersales Service Director for PT HPM, Jonfis Fandy, said, “We believe our display will be one of the main attraction for this year IIMS. Supported with interesting sales programs and new products, we are targeting 5,000 units of bookings at this year's Motor Show.”

Since January to August 2014, Honda recorded 110,459 units of sales in Indonesia, with 13.3% market share. Products like Jazz, Brio and CR-Z continue to lead the market in each segments, while Honda Mobilio maintains its position as main contributor to Honda sales.