Honda’s Unique Culture: A00 and Waigaya
Honda has a deeply rooted culture of valuing the different experiences and expertise of each individual, bringing those strengths together to achieve results as a team. A00 (pronounced “A-zero-zero”), which defines the ultimate purpose—“why are we doing this?”—and Waigaya, open and frank discussion that transcends positions and areas of expertise, are part of this culture.
This feature explores the origins of A00 and Waigaya and how they are practiced today, continuing to support Honda in taking on challenges and serving as a foundation for work across the company.
The origins of A00 and Waigaya
A00 defines the ultimate purpose—“why are we doing this?”—while Waigaya encourages open and frank discussion across positions and areas of expertise. Introducing the origins of these distinctive Honda approaches to work.
A00: The ultimate purpose shared by the entire team
Honda manufacturing starts with A00 and the pursuit of essential value. Introducing examples of this approach in practice.
-
Honda StoriesAll-New Prelude Equipped with Excitement - New Hybrid Sports Car Provides “Special Moments”AutomobilesThe all-new Prelude is scheduled for release in autumn 2025. As the 6th-generation and the first release in 25 years, the Prelude has already generated significant interest prior to its launch. In this issue of Honda Stories, Tomoyuki Yamagami, the development leader for the all-new Prelude, describes the journey to its revival, the challenges faced, and his passion for the Pre
-
Honda StoriesAccord 50th Anniversary: Evolving with People and the TimesAutomobilesCelebrating the 50th anniversary of the Accord. Discover the philosophy behind its development and the journey of a vehicle that has continued to evolve with people and the times.
-
Honda StoriesWhy Honda Takes on the Challenge of Space: Behind the Scenes of Sustainable Rocket’s Successful Launch and Landing Test, and Dreams Envisioned by its EngineersInnovationHonda began research in the space domain in 2019. While working on three projects—a circulative renewable energy system, space robotics, and sustainable rockets—Honda conducted its first sustainable rocket launch and landing test on June 17, 2025, reaching an altitude of nearly 300 meters. The test successfully verified key technologies, including rocket stability during ascent
Waigaya: Open and frank discussion across positions and areas of expertise
Introducing examples of how Waigaya is practiced in a wide range of workplaces to turn ideas into reality.
-
Honda StoriesHonda WN7: The Art of Refined Design Designing the Freedom to Flow Like the WindMotorcycleHonda's first electric FUN motorcycle, WN7, unveiled at EICMA 2025, combines Honda's long-cultivated joy of riding with electric technology. Discover the passion behind its development.
-
Honda StoriesMaking HondaJet a Key Pillar of Honda’s Future – Honda Aircraft Company’s Management StrategyCorporateHonda Aircraft Company, LLC (HACI), Honda’s aircraft business subsidiary, was established in North Carolina in 2006. The HondaJet, a light business jet featuring the over-the-wing engine mount (OTWEM), has challenged conventional aviation norms and captivated many aviation enthusiasts. In 2022, Michimasa Fujino, HACI’s founding President and CEO, who drove the development of the ...
-
Honda StoriesDesert Sand Becomes Road to the Future: The Challenge of PathAhead, a Startup from HondaInnovationIn Africa, some countries have a road paving rate of less than 20%*1, and even when roads are paved, the harsh reality is that they can deteriorate within just a few years. The quality of roads affects the movement of people and goods and is directly tied to the very potential for economic growth. At the same time, there is a global shortage of sand for construction, including materials used ...
-
Honda StoriesManufacturing Automobiles Exclusively with Renewable Energy — Honda’s Wind Farm Initiative in BrazilCorporateTo realize the “Zero Environmental Impact Society” by 2050, Honda envisions CO₂ emissions neutrality, 100% utilization of carbon-free energy, and 100% use of sustainable materials*. As part of this activity, Honda has built the wind farm in Brazil and achieved automobile manufacturing using only the electricity generated by this facility. In this article, we introduce Honda’s i
Honda’s Origins and Philosophy
-
Honda Origins - The Manga -
Honda StoriesThe Reason Why Honda’s Corporate Color Is Red. Behind-the-scenes Stories on How Japan’s First Red Car and Products Painted in Bright Red Were BornVivid red used in the Honda logo is actually a corporate color uniquely designated by Honda as the “Honda Red.” As 2023 marks Honda’s 75th anniversary since its establishment, Honda has added a Honda Red colored pencil to its official novelty lineup and made it available for sale since October 2023, in order to see the Honda Red in a fresh light and spread it further. Why does ...
-
Honda TechnologyHonda’s R&D Facilities: Manufacturing Starts HereHonda split its research and development function from its sales and marketing function to create an independent division. The change was made to maintain and expand the company’s approach to manufacturing since foundation, that “Utilizing our technology to help people.” Development at the time of founding was led by the genius of one man, Soichiro Honda, but to ensure the comp