Design Concept
“Kimochi-Takaburu e:Dash BOOSTER: i.e., e:Dash BOOSTER that makes drivers excited”
A wide stance that highlights its presence
The exterior achieved a strong presence with the proportion that emphasizes the wide stance and edgy details. With the airduct with aerodynamics in mind and functional design incorporated, it achieved both visual impact and functional beauty. It was designed that makes drivers feel the fun of driving by just seeing it.
“Kimochi-takaburu e:Dash BOOSTER: i.e., e:Dash BOOSTER that makes drivers excited”
A driver’s space where the sound and atmosphere become one
The interior centers around a cockpit that allows drivers to intuitively feel the fun of driving, it incorporated elements that enhance the fun of driving such as dedicated sports seats and a BOSE sound system. It is particular about creating an environment where the sound, gear shift shock, and illumination that changes by changing mode become one and finished as an interior that enhances the excitement of driving.
Ideation
Exploring a stance that evokes FUN driving
For the interior, we come up with an idea for designing with aiming for a presence that makes drivers feel more excited with everyday driving. Such as a powerful stance created by wide blister fender and digitalized form, we considered a proportion to visually express an excitement of driving and pursued a FUN character.
A concept of a cockpit experience that creates excitement
For the interior, we considered based on the theme of a cockpit space that enhances the drivers’ sense of exhilaration. Focusing on elements that make drivers intuitively feel fun such as the meter display and control and acoustic experience and exploring an interior idea where driving and emotion are connected.
