Design Concept
A powerful mass
A “dynamic impact” and “forward presence” expressed with firmly planted stance
Based on the concept of a “powerful mass,” the form was refined from the front through the sides to the rear to enhance the vehicle’s overall presence.
By refining the details and material expressions across each area, we achieved a more powerful presence.
Ideation
Exploring a powerful mass
Idea sketches to achieve the concept of a “powerful mass”.
While examining the overall balance of the vehicle from the front through the sides to the rear, we explored sculptural expressions that create a powerful presence.
