Award Information
Red Dot Award, 2024
Jury Comment
High user-friendliness characterises the BF350 outboard, which also appeals with its clean design, fuel efficiency and smooth operation.
Good Design Award, 2023
Jury Comment
With the careful design of forms and thorough attention to detail, the design team succeeded in creating the high-grade, intelligent impression expected of a high-end outboard. For the design of the backside, an air vent was incorporated as a design element and the expression that evokes a sense of identity was created, with the clear intention of enhancing the brand image. The design of the control parts and the information display interface create a very neat impression as information is well organized, making it easy to operate even for users who are not at the highest level of proficiency in operating outboard engines.