( 02 )

Visual Identity

  1. 02-1

    Corporate VI   /   コーポレート​

  2. 02-2

    Business VI   /   事業別 VI

For the use of Honda's Visual Identity (VI), please contact the relevant Honda department that commissioned your project. The necessary guidelines and logo files will be provided to you.Please carefully review the guidelines and ensure that all assets are used in compliance with them.

01
Visual Identity

Company name
社名
本田技研工業株式会社 Honda Motor Co., Ltd.
Corporate logo
コーポレートロゴ
Global brand slogan logo
グローバルブランドスローガンロゴ
HONDA The Power of Dreams | How we move you.
Branding without Honda logo
Hondaロゴを使用しない場合の表記
⚪︎Honda ×HONDA

Corporate Color

Honda is symbolized by the corporate color, “Honda Red.” The color red represents our passion for our work in mobility and motorsports and tells of our history as a challenger - with the deeper tone chosen to convey our obsession with technology and quality.

Honda Red
CMYK
10 / 100 / 100 / 0
RGB
204 / 0 / 0
HEX
#CC0000
Pantone
186C
L*a*b / L*a*b値
48.0 54.0 31.0
Munsell / マンセル値
6.9R 4.2 / 16.4
See Color regulations

Corporate Typeface

Font regulations
See Font regulations

02
Business VI

事業別 VI

Motorcycles
二輪
HONDA
Automobiles
四輪
HONDA
ACURA
Power Products
パワープロダクツ​
HONDA MARINE
Parts
部品

Honda's corporate symbol and product marks, have changed with the times.
Hondaのコーポレーションシンボルやプロダクトマークは、時代に合わせて変化しています。