Basic
Elements
Basic Elements covers the most fundamental elements that define the Honda brand: the corporate logo, color, and typeface. They are frequently-used, universal elements that underlie the Honda brand. As such, we must take great care with them. Please refer to the VI Guidelines to ensure correct application when using them.
02-1Corporate Logo
The logo embodies our corporate principles, business activities, and everything we do as a company. As the foremost symbol of Honda, the logo has held great brand value throughout the company’s history. It is the symbol of the Honda brand across all our touchpoints and expresses our intention to remain a company on which so many depend.
02-2Corporate Color
Honda is symbolized by the corporate color, “Honda Red.” The color red represents our passion for our work in mobility and motorsports and tells of our history as a challenger - with the deeper tone chosen to convey our obsession with technology and quality.
- CMYK
- 0 / 100 / 90 / 0
- RGB
- 204 / 0 / 0
- HEX
- #CC0000
- Pantone
- 186C