Brand
Playbook
The Brand Playbook was created to deepen understanding of the Honda brand, and ensure consistent and meaningful communication. Please refer to and implement VI Guidelines to ensure compliance with the rules. The provided framework and inspiration can also assist in harnessing the creativity of every individual.
We should all return to the Brand Playbook for support whenever we consider planning or production, to ensure that we remain aware of and fully implement our brand.
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(01)
Deepen your understanding of the Honda brand which has grown into the company it is today with dreams as the driving force.
Our Brand
About Honda
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(02)
We explain the fundamental elements symbolizing the Honda brand.
Visual Identity Guidelines
Visual Identity Guidelines
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(03)
We assist in the implementation of meaningful, consistent branding.
Creative Inspiration
Creative Inspiration